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How to optimize your YouTube channel. Some tips.

Optimize Your YouTube ChannelCreating videos that draw traffic and produce results (ROI)

Optimizing your YouTube channel isn’t as hard as you might imagine. You don’t need to hire a production crew or purchase a $6000 video camera, but you do need to follow a few simple guidelines to distance your video from the millions upon millions already out there competing for your time. The cold hard facts are that you have, on average, just eight seconds to capture your viewer’s attention. If you don’t have a hook that underscores a unique perspective, achievement, offer or curiosity that causes some sensory stimulation, eighty percent of your prospects will move elsewhere on YouTube without watching the entire video.

Design your hook to last no more than thirty seconds to one minute

After you’ve set the hook, transition to your explanation on how you intend to help them get from the promise of the hook to the results they want.

The most often used HOOK in business videos

The unique powerful offer, which normally revolves around words such as FREE, risk free, exceeds your expectations and so on is the most often used hook in business videos.

How to start your video is crucial

I recommend starting the meat of your video with, “In this video, I’m going to … show you (how to get from point “query” to point “results”). Then show how it works, how they can do it and what they need to do to produce results. And finally, when they can expect to realize those results.

Educate your viewers

Utilize a mixture of graphics that forces them to look. Demonstrate ownership experience by showing them a working example, as that links in their mind to goal manifestation.

Presenting a hidden benefit

If you’ve come up with a benefit not normally put out there (something your audience may not have heard of), that’s a unique curiosity hook. A lot of how to videos are based on hidden benefits.

If you start your video by underscoring your awards or achievements

When you want to convey trust in “know, like and trust” by underscoring your achievements, that’s a unique achievement hook. Would visitors rather watch a video on self-defense from a white belt or a black belt martial artist? A lobotomy by an intern or a brain surgeon?

Presenting a better way to accomplish something

If you can look at solutions from different angles, that’s a unique perspective hook. I can envision using this hook to sell any number of products or services, from dedicated servers to building a deck in your backyard.

Increasing the return on your investment tip

Remember that a confused prospect never buys! Present your video with a single action oriented goal, and match that to what the visitor AND you want.

Ending your video

Always end your video with an optimized call-to-action. Very simply, this is recommending that if you do this, you will get that.

In Summary

We started with tips on how to start your YouTube video, what types of hooks that absolutely help optimize them, covered how to increase your return on investment and how to motivate your viewer to take action, whether that’s to subscribe to your channel or link to your site.

Brought  to you by ProlimeHost

We’ve been in the web hosting industry for ten years, helping hundreds of clients succeed in what they do best and that’s running their business. We specialize in dedicated servers, with data centers in Los Angeles, Denver and Singapore. The E3 1270 v5 processor is now available, giving you the ability to add up to 64GB of DDR4 ECC RAM. Call +1 877 477 9454 or email us at Sales@ProlimeHost.com. We’re here to help.




How well do you understand RAM memory? What you should know!

RAM memory modulesI think most of us know that RAM is an acronym for random access memory. When computers are booted, they load the operating system and selected application programs (which reside on the HDD) – into RAM memory for quick access by that computer’s central processing unit (CPU).  RAM is volatile which means when the computer is turned off, whatever is in RAM memory disappears. There are different modes available that keep power on to RAM memory modules for a faster wake up from sleep.

RAM access time is measured in nanoseconds whereas HDD’s disk access rates are measured in milliseconds

RAM is considerably faster on read and write functions than hard disk drives, so quite often adding RAM memory speeds up operations because the computer doesn’t have to keep going back to the hard drive for information.

If you’ve ever disassembled a hard disk drive, you would have seen platters and an actuator arm with read and write heads. I compare these to the old record players of years ago. The HDD actuator arm needs to position the read/write heads over an exact position on a platter so that it can transfer the data residing there into RAM memory. Contrary to a record player, data on a hard disk drive may not be contiguous, but instead might be scattered here and there, forcing the actuator arm to reposition itself multiple times to access a single program or section of data.

Here’s where the speed of RAM memory makes a huge difference. While disk access rates in hard disk drives is factored in milliseconds (thousands of a second) and its latency in microseconds (millions of a second), CPU’s and RAM are factored in nanoseconds (billions of a second). When you see hard disk drives advertised running at 7200RPM or 15000RPM, that is the speed that the platters spin. The catch here is that even the fastest spinning drives with the largest caches nowhere near match the speed of RAM memory. Even taking into account the access speeds of other interfaces and the processing overhead associated with the CPU and IO processor, disk based sorts are still dramatically slower than memory based sorts.

Selecting the correct amount of RAM for your specific program and application requirements

Typically, you’ll see RAM advertised in increments of 4, 8, 16, 32 or 64GB. Certain programs and applications require a sufficient amount of RAM to run effectively. One example would be cPanel, which recommends minimum amounts of RAM and space on your hard drive. Certain CPU’s only allow the use of a specific amount of RAM, so if your application is resource intensive, this can become an important factor to investigate.

Improving access time and latency of RAM memory

Timing is important, specifically the amount of time that RAM needs to be able to switch operational modes. Better timing when RAM prepares to write data or switch from read to write results in better access times and lower latency. Both of these are crucial factors in determining RAM performance.

What about solid state drives (SSD)?

Solid-state drives don’t rely on actuator arms or spinning disks. In addition, data saved there is non-volatile.  While SSD drives are not nearly as fast as main memory, it’s still significantly faster than a SATA or SAS hard drive. Even though write latencies are slower for NAND flash than read latencies on SSD drives, they still outperform traditional spinning disks.




If you use weak passwords, you are playing with fire

Password securityDidn’t your Mom tell you not to play with fire? Weak passwords put your personal identity or business data at risk of being compromised. How important is password security? A simple Google search for password security just now returned over 400 million results – that’s significant! I cannot overemphasize how important it is to use STRONG passwords.

Some guidelines

  • Use at least eight characters, with mixed case letters (upper and lower case)
  • Use a password that can be typed quickly (to prevent over the shoulder spying)
  • Mix alpha numeric characters in a seemingly random manner.
  • Change your password regularly.
  • Do NOT use words that are included in any dictionary – even encrypted, these can be cracked in seconds!!
  • Do NOT use dates
  • Do NOT use information that can be easily obtained about you. This includes your nickname, your pet’s name, your hometown, etc.
  • Do NOT use all numbers or all alphabet characters – mix them!
  • Do NOT reveal your password to anyone!

There are any number of websites that help you understand – how vulnerable your passwords are. One of these is  http://howsecureismypassword.net/ Simply enter your password and it will return how long it would take to crack it. Mine was six thousand years, but I could improve that by using a symbol instead of just letters and numbers.

 

How safe are your passwords

You could also try the password meter at https://www.vpnmentor.com/tools/passwordmeter/

Password utility

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We’ve been in the web hosting industry for ten years, helping hundreds of clients succeed in what they do best and that’s running their business. We specialize in KVM SSD VPS and Dedicated Servers, with data centers in Los Angeles, Denver and Singapore.

If you have any questions about our services, please email us at sales@prolimehost.com or give us a call at +1 877-477-9454.  You can also PM me on Skype at infusingmarkets  or on AIM at plhsales




Critical points to evaluate BEFORE signing a colocation contract

Colocation from In-House to Remote Data CentersWhen migrating to colocation services, be aware

Moving your data from shared hosting to a VPS or dedicated server when both use cPanel is fairly painless, but moving your servers between colocation providers is anything but easy. Before you sign on with a colocation provider, there are a number of considerations to evaluate.

Is the colocation data center professionally managed?

How well managed is that data center? Certainly, a poorly managed data center will experience more random interruptions, for whatever reason. With every outage, your business operations will suffer and as they continue, can become quite painful. I’ve seen power spikes in a data center literally fry a number of servers. Moving to another data center can be time consuming, labor intensive and costly.

How reputable is your prospective colocation provider?

You’d be amazed at how many prospects never tour the data center of their choice, and even if they did, how would they differentiate one from another? They all tout extraordinary security measures, uptime, fantastic support and so on. In your mind, does reputation matter? It should.

Does your prospective colocation provider offer real A+B power?

How about their operations management or their infrastructure? When they say they have A+B power, is that the real thing or their interpretation? Real redundancy matters.

Little things like maintenance windows can be huge

In many provider’s terms of service, maintenance windows are exceptions to their Service Level Agreement, so if they claim to have 99.99% uptime, what some providers do is hide actual issues disguised as maintenance windows. How would you know the difference?

My recommendation is to ask each prospective provider for their record of planned and unplanned maintenance windows, plus any emergency windows. Of course, if you have written redundancy into your requirements, ask exactly what will or will not go down during those time frames.

What other services besides colocation does your prospective host provide?

Does your prospective data center spread itself thin? I was with a data center fifteen years ago that offered everything from web hosting, dial-up, DSL, VPS and dedicated servers to telecommunications products and services, like cell phones, smart trunks, CLEC services and long distance. Add in their colocation services and they appeared to offer an all-inclusive solution.

They’ve since parred down considerably, dropping their telecommunications services during the dot com collapse. They initially suffered random outages, but got that under control when they started focusing on colocation. How thin has your prospective colocation provider spread itself? Ask them what other services they offer.

Do they outsource any of their services?

Outsourcing is an acceptable venue, but ownership and accountability can become an issue, and that can affect their QoS. Not only should you want their operations team to be in-house, you should also ask about their qualifications and ongoing training. Are their operational strategies documented, and I mean everything from risk mitigation, escalation procedures, service requests to how often they make rounds of their facility.

What is their load capacity?

Essentially, a lot of different components in a data center have to function cohesively. Just how well managed are each of those components? You can have all the redundant backbone providers in the world, but if that data center overheats in the dead of summer, those lines become non-factors. What kind of redundancy do they offer and what are the present loads on their electrical and cooling systems? I’d also ask about future growth. Is their data center currently at near capacity, and if so, will it be able to accommodate your requirements five or ten years down the road?

Brought to you by ProlimeHost

We’ve been in the web hosting industry for ten years, helping hundreds of clients succeed in what they do best and that’s running their business. We specialize in dedicated servers, with data centers in Los Angeles, Phoenix, Denver and Singapore. The E3 1275 v5 processor is now available at great pricing, giving you the ability to add up to 64GB of DDR4 ECC RAM. Call +1 877 477 9454 or email us at Sales@ProlimeHost.com. We’re here to help.




Control Panels for Dedicated Servers – Which is Best?

cPanelControl Panels for Dedicated Servers – Which is Best?

Before we begin, which control panel is the best depends entirely on the customer’s unique hosting requirements and how hosting literate they are. While most prospects who are researching upgrading to a dedicated server generally understand the ins and outs of hosting, quite of few have never heard of control panels beyond either cPanel, Plesk or DirectAdmin. I’ve been in the industry for years and just learned about Blue Onyx three years ago. Fortunately, the majority of servers running on Linux use cPanel whereas for Windows, the most popular would be Plesk. These and other control panels are simply graphical user interfaces that make it easier for clients to manage their servers.

What are some of the more common features of control panels?

Some types of systems are common across control panels including email, FTP, domain and database management. Email routinely includes quotas, addresses and some sort of spam protection. Domain names can come in more than one flavor; web, mail or other. FTP typically includes file system quotas, management of passwords and user accounts. Database management generally includes PostgreSQL and MySQL. Additionally, most include some sort of backup management and web base file system access. Throw in SSH user/key access and stuff like Softaculous to round these out.

To round out the list of control panels that are generally available:

  • Core-Admin
  • ISPmanager
  • Froxlor
  • ZPanel
  • Webmin
  • Ajenti
  • CentOS Web Panel
  • InterWorx
  • iMSCP
  • Vesta
  • Sentora
  • ISPConfig
  • Virtualmin

To elaborate

  • Certainly, the most popular control panel is cPanel, which coupled with WHM allows clients to control their websites and administer their servers.
  • Plesk follows behind, mainly because it has support for both Linux and Windows. Some consider their user panel a little cleaner perhaps, but they’re both very much alike.
  • DirectAdmin supports Linux, but it’s somewhat of a lightweight compared to cPanel and Plesk. It does offer support for multi-client setups.
  • Conversely, Core-Admin is a centralized solution for managing multi-servers via a single web admin console.
  • InterWorx was designed with two diverse management versions, NodeWorx to manage servers and SiteWorx to manage sites. It includes a command line interface.
  • ISPmanager is offered via ISPsystem. It has developed into a very popular control panel in Eastern Europian countries. Its two versions are designed to handle unlimited users and domains. It is Linux based and its Lite version was engineered with a focus on managing dedicated and VPS servers. ISPmanager, on the other hand, was engineered for reseller or shared hosting.
  • i-MSCP is open source designed for professional and personal use, and it features a very active community that supports it.
  • Froxlor is another open source panel featuring IPv6 support, an integrated messaging and ticketing system. It’s designed primarily for ISPs.
  • I’ve seen Vesta mentioned a few times on web hosting forums. It’s a lightweight open source control panel that emphasizes performance by using Apache for the application backend and Nginx for the web panel frontend.
  • ZPanel is another compact control panel, but it has not been updated in over 1 ½ years. It does support Linux, FreeBSD, MacOS and Windows.
  • Sentora brands itself as a community version of ZPanel. It includes a subscription based premium support option.
  • Webmin is another open source panel I’ve seen quite often on the forums. It’s used for system admin on Linux/Unix, containing lots of modules for configuring services on servers.
  • ISPConfig has great enterprise support, claiming to have more than 40,000 downloads each month. It features good IPv6, multi-server and OpenVZ support.
  • Ajenti is a little different in that it is a Python based panel. Its interface is well engineered, running on FreeBSD and various Linux distributions.
  • BlueOnyx used to be offered by a provider based out of Saint Louis, but I’m not seeing that offering at present. It’s an aging open source panel that runs on CentOS.
  • CentOS Web Panel has a solid set of features, but lacks multi-server support.
  • Virtualmin actually comes in 3 different flavors; GPL, Professional and Cloudmin. Virtualmin allows users to manage their servers via the Internet, command line, via remote HTTP API and mobile.

Brought to you by ProlimeHost

We’ve been in the web hosting industry for ten years, helping hundreds of clients succeed in what they do best and that’s running their business. We specialize in VPS and Dedicated Servers, with data centers in Los Angeles, Denver and Singapore.

If you have any questions about our services, please email us at sales@prolimehost.com or give us a call at +1 877-477-9454.  You can also PM me on Skype at infusingmarkets  or on AIM at plhsales