{"id":1066,"date":"2023-10-27T01:11:00","date_gmt":"2023-10-27T01:11:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1066"},"modified":"2023-11-02T18:47:16","modified_gmt":"2023-11-02T18:47:16","slug":"an-out-of-the-box-seo-tip","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/","title":{"rendered":"An Out-of-the-box SEO Tip to Capture Organic Search Traffic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#Is_your_website_optimized_to_capture_organic_search_traffic\" >Is your website optimized to capture organic search traffic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#Capturing_organic_search_traffic_not_paid_to_your_website_that_produces_results\" >Capturing organic search traffic (not paid) to your website that produces results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#Description\" >Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#How_is_the_description_displayed_on_Google_searches\" >How is the description displayed on Google searches?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#Optimizing_descriptions\" >Optimizing descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#Compare_these_two_descriptions\" >Compare these two descriptions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#Many_SEO_experts_believe_optimizing_Meta_Description_does_ZERO_to_enhance_your_organic_rankings\" >Many SEO experts believe optimizing Meta Description does ZERO to enhance your organic rankings<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/an-out-of-the-box-seo-tip\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Is_your_website_optimized_to_capture_organic_search_traffic\"><\/span>Is your website optimized to capture organic search traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1068\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359429_640-300x199.jpg\" alt=\"Out-of-the-box SEO Tips\" width=\"531\" height=\"352\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359429_640-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359429_640-512x340.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359429_640.jpg 640w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/>The most well thought out (content) and beautifully designed websites may NOT be optimized for organic search traffic. Do your sites rank well? Have you pondered why your site doesn\u2019t fare as well as you\u2019ve expected?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capturing_organic_search_traffic_not_paid_to_your_website_that_produces_results\"><\/span>Capturing organic search traffic (not paid) to your website that produces results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ideally, you\u2019ll need a compelling search result that causes a click through, but how does that happen? One very important component you\u2019ll need to analyze that no one tells you about: Your Meta Description.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Description\"><\/span>Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I always recommend managing your prospects expectations. Your description may not have a direct effect on Google\u2019s ranking, but it could project a powerful perception of your business\u2019 relevancy to a prospects search. Again, Google may boldface the searchers keyword in your description. I know when I type in a phrase, I look to see if the entire phrase is boldfaced, or simply pieces here and there. I perceive immediately, as I suspect others do, the level of relevance this site has to my interest. Managing your description to maximize relevant traffic (and ultimately conversions) is paramount to optimizing your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_is_the_description_displayed_on_Google_searches\"><\/span><img decoding=\"async\" class=\"alignright wp-image-1069 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/magnifying-glass-76520_640-300x200.png\" alt=\"Google search\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/magnifying-glass-76520_640-300x200.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/magnifying-glass-76520_640-512x342.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/magnifying-glass-76520_640.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>How is the description displayed on Google searches?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google uses a combination of META tags or abstracts from your page to display the description of your site to the prospect &#8211; not always under your control. If you have a description META Tag, Google will likely use it or relevant phrases from it.<\/p>\n<p>They often extract phrases from the body of your website, as well, usually from the first few paragraphs. To maximize the click through rate, use compelling and accurate descriptions on each page of your site that best match that individual page. On your home page, describe your website as a whole.<\/p>\n<p>Google attempts to rank based on value to the end user so try to avoid market hype. Match your description to what the prospect will expect to see should they click through. Misleading your prospects is frowned upon. Place emphasis on providing benefits and solutions.<\/p>\n<p>I\u2019m often asked if phrasing is permitted. The answer is absolutely. Google limits the description META tag to approximately 150 to 160\u00a0characters &#8211; including spaces, so select your phrasing carefully &#8211; to match and flow with content on that specific page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizing_descriptions\"><\/span><img decoding=\"async\" class=\"alignleft wp-image-1070 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Optimize-SEO-300x212.jpg\" alt=\"optimize seo\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Optimize-SEO-300x212.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Optimize-SEO-512x362.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Optimize-SEO-211x150.jpg 211w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Optimize-SEO.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Optimizing descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What\u2019s the end goal in getting any tangible results from ranking higher in the search engines? Of the few organic results that are currently listed on page one of <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\" target=\"_blank\" rel=\"nofollow noopener\">Google SERPS<\/a> (search engine results pages), why would anyone click through to your site and why that is important? Visibility is step one, while action is what produces ROI.<\/p>\n<p>Prospects must actually click through to your site to become visitors, but what you\u2019re looking for or should be looking for are targeted visitors. This means people and businesses that were compelled to action, first via their search query and then by a call-to-action in the description of your site, wherever it\u2019s ranked by Google.<\/p>\n<p>In sales, the odds of closing the sale diminish rapidly if you don\u2019t ask for the sale. You see, if you don\u2019t ask, the answer will almost always be NO. \u00a0If the offer is confusing, more often than not, you\u2019ll get the same NO.<\/p>\n<p>With billions of dollars being spent annually online, not optimizing Meta Description could place your organization or business at risk of losing potential revenue and thousands of dollars in lost lifetime assets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Compare_these_two_descriptions\"><\/span>Compare these two descriptions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Our floral department has a full assortment of flowers, from single red roses to full bouquets. We also carry vases and other floral accessories like balloons and ribbons.<\/li>\n<li>We carry flowers for every occasion, from weddings to funerals. Experience the exotic beauty &amp; aroma of our arrangements. Call us \u2013 we\u2019re here to help make your event rememberable. 555-555-5555<\/li>\n<\/ul>\n<p>Of these two descriptions, which inspires prospects to visit their site and actually do something once they\u2019re there, other than just look around? The first simply summarizes what they carry, while the second appeals to a prospects sense of sight and smell and finishes with a call-to-action. Plus, by saying they\u2019re here to help make their event rememberable, they\u2019re saying their focus is on the client and not on the sale. They\u2019re offering solutions, and everyone who has ever taken Sales 101 knows that solutions oriented sales increases close percentages, and ultimately, the business\u2019s ROI (return on investment).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Many_SEO_experts_believe_optimizing_Meta_Description_does_ZERO_to_enhance_your_organic_rankings\"><\/span><img decoding=\"async\" class=\"alignleft wp-image-1071 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome-300x300.png\" alt=\"thinking is welcome\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome-300x300.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome-150x150.png 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome-148x148.png 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome-296x296.png 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome-512x512.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome-65x65.png 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Thinking-is-welcome.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Many SEO experts believe optimizing Meta Description does ZERO to enhance your organic rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some of these same experts lump Meta Description with No-Follow links, asserting, rather strongly that they don\u2019t help ranking organically, but anything that brings more traffic to your site, by whatever means, has an indirect result on your search ranking. If that increased traffic results in higher bounce rates, that\u2019s bad, but if it results in longer page views and lower bounce rates, that helps.<\/p>\n<p>Some of this is just common sense. If a prospect is compelled to visit your site by reading the description of your site on a search query, that\u2019s a highly targeted visitor, and that\u2019s what we should all be working toward, to maximize our marketing efforts.<\/p>\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" \/><\/h4>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Is your website optimized to capture organic search traffic The most well thought out (content) and beautifully designed&hellip;","protected":false},"author":3,"featured_media":1068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[120,123,24,107,113,106,33],"class_list":{"0":"post-1066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"category-tutorials-tips","9":"tag-asia-optimized","10":"tag-china-optimized","11":"tag-dedicated-servers","12":"tag-dedicated-servers-usa","13":"tag-gaming-servers","14":"tag-virtual-private-servers","15":"tag-vps","16":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1066"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/1068"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}