{"id":1074,"date":"2025-06-16T16:26:53","date_gmt":"2025-06-16T16:26:53","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1074"},"modified":"2025-06-16T16:36:32","modified_gmt":"2025-06-16T16:36:32","slug":"the-art-of-closing-sales-online","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/","title":{"rendered":"The Art of Closing Sales Online &#8211; eCommerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Routinely_closing_sales_online_is_the_measure_of_a_successful_eCommerce_venture\" >Routinely closing sales online is the measure of a successful eCommerce venture<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Security\" >Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Does_the_product_or_service_you_offer_provide_value_to_the_prospect\" >Does the product or service you offer provide value to the prospect?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Are_you_leaving_sales_on_the_table\" >Are you leaving sales on the table?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Increasing_Conversion_Ratios\" >Increasing Conversion Ratios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Live_chat_Issues\" >Live chat Issues?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Sales_Diplomacy\" >Sales Diplomacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#Professional_Image_Impacts_Sales\" >Professional Image Impacts Sales<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-art-of-closing-sales-online\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Routinely_closing_sales_online_is_the_measure_of_a_successful_eCommerce_venture\"><\/span>Routinely closing sales online is the measure of a successful eCommerce venture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-2577 size-large\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1024x563.jpg\" alt=\"\" width=\"680\" height=\"374\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1024x563.jpg 1024w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-300x165.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1536x845.jpg 1536w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-512x282.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-920x506.jpg 920w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1600x880.jpg 1600w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920.jpg 1920w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>Closing sales online requires expending considerable resources in terms of time and money attracting visitors to your website, so why stop there? High conversion ratios are the measure of a successful eCommerce venture.<\/p>\n<p>I don\u2019t know the exact statistic for average shopping cart abandonment, but I can reasonably assume it&#8217;s way up there across the board in every industry. Finding that right \u2018call to action\u2019 is every marketer\u2019s dilemma. In sales, we all know that prospects buy from representatives they know, like and trust, so how can you use that knowledge (online) to increase sales?<\/p>\n<p>One way is to touch as many of their senses as possible \u2013 sight, sound, touch, smell and taste. Did I get those right? There\u2019s a reason why video marketing works well when properly created, but video isn\u2019t absolutely necessary. Well written content can address each of these, and make or break campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Security\"><\/span><img decoding=\"async\" class=\"aligncenter wp-image-1077 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/computer-crime-1233360_640-1.jpg\" alt=\"online security\" width=\"640\" height=\"200\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/computer-crime-1233360_640-1.jpg 640w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/computer-crime-1233360_640-1-300x94.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/computer-crime-1233360_640-1-512x160.jpg 512w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>Security<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the top of the list is security. How secure do your prospects feel placing an online transaction with your organization? I think the majority of prospects shop with \u2018branded\u2019 companies \u2013 meaning those companies that are already highly recognizable. Seriously, if you\u2019re shopping at Amazon, Walmart or Ikea, there\u2019s a heightened perception of security, but what if you\u2019re shopping at xyaz2f.pw?<\/p>\n<p>If your site is backed by a brick and mortar presence, that also helps. I think because it demonstrates financial stability. At least the prospect knows that you\u2019re not a one-man show operating out of your Mom\u2019s basement. Factor in TRUST.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Does_the_product_or_service_you_offer_provide_value_to_the_prospect\"><\/span>Does the product or service you offer provide value to the prospect?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Does it solve an issue or address a hot spot? You obviously think so, but how is that value presented online? It begins with a professionally designed site. Nothing will send prospects packing faster than a poorly designed or difficult to navigate website. Getting from point A to point BUY has to be easy, fast and COMPELLING. This means there has to be an effective call-to-action on your site. Simply listing products or services and their corresponding prices won\u2019t separate you from your competition, nor will it MOTIVATE visitors to buy NOW.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_you_leaving_sales_on_the_table\"><\/span><img decoding=\"async\" class=\"aligncenter wp-image-1079 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Sales-left-on-the-table.jpg\" alt=\"sales left on the table\" width=\"640\" height=\"452\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sales-left-on-the-table.jpg 640w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sales-left-on-the-table-300x212.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sales-left-on-the-table-512x362.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sales-left-on-the-table-211x150.jpg 211w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>Are you leaving sales on the table?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Does your site have contact information? I mean like an address and a phone number. Business identity is important, especially if you\u2019re not highly branded. No contact info = diminished sales. Why leave any sales on the table? Consumers are becoming increasingly eCommerce literate, meaning more and more are performing research, on everything from a business\u2019s products and services to their online reputation. They\u2019re reading reviews on citation sites like Yelp, Angi, the Yellow Pages, MerchantCircle, Local, Kudzu and others. They\u2019re asking their friends on Facebook and Twitter for their opinions. Consumers today are evolving into informed buyers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increasing_Conversion_Ratios\"><\/span>Increasing Conversion Ratios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s no real secret here; demonstrate security, promote trust, project value and be reachable. It\u2019s not always the lowest price that wins the sale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_chat_Issues\"><\/span><img decoding=\"async\" class=\"alignleft wp-image-1081 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Communication-266x300.png\" alt=\"live chat\" width=\"266\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Communication-266x300.png 266w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Communication-512x577.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Communication.png 568w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/>Live chat Issues?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Image certainly impacts others perception of your business. When you offer solutions, do your prospects actively listen?<\/p>\n<p>Your company\u2019s style of communication can influence how prospects view your products and services, and can enhance or adversely lend to any long term partnership (alliance) possibilities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales_Diplomacy\"><\/span>Sales Diplomacy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your sales department is challenged, overwhelmed or put on the spot, are they thoughtful and diplomatic in their interactions? Do they respond in a professional manner, even when clearly outside their comfort zone? How well they communicate directly relates to their close ratios. If they\u2019re talking to a hundred prospects each week and only closing two, is that acceptable? Could be &#8211; percentages need to be measured against your Return On Investment (ROI).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Professional_Image_Impacts_Sales\"><\/span><img decoding=\"async\" class=\"aligncenter wp-image-1080 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Sales-image.jpg\" alt=\"sales image\" width=\"640\" height=\"415\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sales-image.jpg 640w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sales-image-300x195.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sales-image-512x332.jpg 512w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>Professional Image Impacts Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How prospects view your company impacts their perception of your credibility, and ability to deliver solutions. Your sales department needs to know when and how to use diplomacy, when and how to be tactful and they need to understand the concept of credibility.<\/p>\n<p>Your image as a company, to be perceived as professional, should be addressed in your business plan, measured and tweaked frequently. Don\u2019t make the mistake of writing a business plan, then putting it away once your business has launched.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" \/><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Routinely closing sales online is the measure of a successful eCommerce venture Closing sales online requires expending 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