{"id":1087,"date":"2024-12-13T17:47:01","date_gmt":"2024-12-13T17:47:01","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1087"},"modified":"2024-12-13T18:03:51","modified_gmt":"2024-12-13T18:03:51","slug":"value-add-content-and-seo","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/","title":{"rendered":"Value-add Content and SEO"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-1089\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/value-add-content-300x273.jpg\" alt=\"value-add content SEO\" width=\"547\" height=\"498\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/value-add-content-300x273.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/value-add-content-512x466.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/value-add-content.jpg 640w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/p>\n<p>The Internet is information intensive, with major search engines like Google and Bing assigning priority to content on websites that are value-add to the end user. Gone are the days where so-called SEO experts could simply employ search engine black hat tactics to trick sites onto page one to increase their advertising revenues. As the Internet attracts more computer savvy enthusiasts, the value of search engines results pages (SERPS) increases in turn. Let\u2019s face it &#8211; the greatest content is of little value if no one sees it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#Value-add_content_increases_time-on-site_lowers_bounce_rates_and_improves_ROI\" >Value-add content increases time-on-site, lowers bounce rates and improves ROI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#Content_is_about_supplying_answers\" >Content is about supplying answers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#Case_in_point\" >Case in point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#Copyright_Notices_Terms_of_Service_and_Privacy_Policies\" >Copyright Notices, Terms of Service and Privacy Policies<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-content-and-seo\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Value-add_content_increases_time-on-site_lowers_bounce_rates_and_improves_ROI\"><\/span>Value-add content increases time-on-site, lowers bounce rates and improves ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>More and more, you\u2019ll see websites on page one and two of search queries with relevant content. I personally hate clicking on a site that tells me nothing &#8211; instead just leading me to countless pages of links going nowhere. While the major search engines do not reveal their search algorithms, they do make recommendations. Relevant content creates value, and value sells products and services. It\u2019s win-win as this helps with your search engine rankings and your return-on-investment (ROI).<\/p>\n<p>Content should have appeal and uniqueness. If a prospect were searching for a web hosting provider, and clicking between results, why would they be intrigued by your site? Do you have products or services that drastically vary from hundreds or thousands of competitive providers? Do you offer a knowledgebase that\u2019ll help with their research? Do you offer live chat or 800 phone services for those with questions? Does your site appeal to their senses? Is it graphically pleasing? Is the type well written and easy to read? Does the information on your site flow, and is it easily navigable? Do you have a <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/overview\" target=\"_blank\" rel=\"nofollow noopener\">sitemap<\/a>? Is your pricing competitive? Can your visitors grasp the culture of your business &#8211; it\u2019s management, history and valued clients?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_is_about_supplying_answers\"><\/span><strong><img decoding=\"async\" class=\"alignright wp-image-1091 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/value-add-content-is-important-300x194.jpg\" alt=\"value-add content is about supplying answers\" width=\"300\" height=\"194\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/value-add-content-is-important-300x194.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/value-add-content-is-important-512x330.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/value-add-content-is-important.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Content is about supplying answers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve always heard its best when asked a question that you cannot answer off of the top of your head, to just admit you don\u2019t know the answer, but promise you will find it. Or at least give the perception that you have the ability to get the answer.<\/p>\n<p>Getting back to the prospect in a timely fashion is critically important, whether you have the answer they\u2019re looking for or not. You can\u2019t be everything to everybody, but you can be professional in every contact with every prospect and client.<\/p>\n<p>Under promise and over deliver is a phrase I\u2019ve heard a lot. Don\u2019t promise what you can\u2019t deliver. Putting relevant content on your website is so much more than an SEO strategy. It\u2019s a business strategy &#8211; one of providing value, and that\u2019s what drives successful businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Case_in_point\"><\/span>Case in point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I just had an occasion to review a website that offered web development and SEO services. The owner asked for, rather demanded honest reviews of his site. Upon scanning through the entire site, I was amazed at the lack of content, which essentially was the equivalent of one H1 tag and one H2 tag \u2013 and nothing more. When pointed out, they replied that was intentional, as they were focusing on a simplistic theme. On the plus side, they did have HTTPS and some nice testimonials.<\/p>\n<p>In essence though, what they were asking their visitors was for them to know, like and trust their work enough to pull out their wallets and share some of their hard owned money, for what? There was no relevant content to explain what they were paying for.<\/p>\n<p>I get requests all of the time from online portals from prospects asking for help to design or update their websites. Those requests typically contain two to three times the content (in detail) than this website did.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Copyright_Notices_Terms_of_Service_and_Privacy_Policies\"><\/span><strong><img decoding=\"async\" class=\"alignleft wp-image-1092 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/copyright-300x300.png\" alt=\"value-add copyright\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/copyright-300x300.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/copyright-150x150.png 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/copyright-148x148.png 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/copyright-296x296.png 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/copyright-512x512.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/copyright-65x65.png 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/copyright.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Copyright Notices, Terms of Service and Privacy Policies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you think visitors don\u2019t notice old copyright years, you\u2019re badly mistaken. Having a copyright dated 2012 when it\u2019s 2024 shows not only lack of attention to detail, but lack of professionalism. It says to your visitors that you\u2019re not keeping up with the business of business. That\u2019s the face of your business on the Internet and it carries with it a lasting perception of how you conduct operations. And no, the site I reviewed didn\u2019t even have a copyright notice, TOS or Privacy Policy.<\/p>\n<p>Terms of service and privacy policies are written to protect not just the vendor, but the client as well. It sets in legal terms what is acceptable and what is not acceptable. I recommend you read Googles <a href=\"https:\/\/www.google.com\/policies\/privacy\/\" target=\"_blank\" rel=\"nofollow noopener\">Privacy<\/a> and <a href=\"https:\/\/www.google.com\/policies\/terms\/\" target=\"_blank\" rel=\"nofollow noopener\">Terms<\/a>, and model your TOS and Privacy Policy after theirs.<\/p>\n<h4 class=\"wp-block-heading has-text-align-center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" \/><\/h4>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming, AMD and GPU servers to <a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The Internet is information intensive, with major search engines like Google and Bing assigning priority to content 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