{"id":1151,"date":"2025-05-13T18:32:24","date_gmt":"2025-05-13T18:32:24","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1151"},"modified":"2025-05-13T18:37:03","modified_gmt":"2025-05-13T18:37:03","slug":"selling-the-sizzle","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/","title":{"rendered":"Selling the Sizzle"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#When_selling_the_sizzle_emphasize_your_business_strengths\" >When selling the sizzle, emphasize your business strengths.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#Some_examples\" >Some examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#Your_niche_doesnt_have_to_be_technical_in_nature\" >Your niche doesn\u2019t have to be technical in nature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#Branding\" >Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#How_do_you_compare_to_your_competition\" >How do you compare to your competition?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/selling-the-sizzle\/#ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"When_selling_the_sizzle_emphasize_your_business_strengths\"><\/span>When selling the sizzle, emphasize your business strengths.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2577 size-large\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1024x563.jpg\" alt=\"business niche\" width=\"680\" height=\"374\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1024x563.jpg 1024w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-300x165.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1536x845.jpg 1536w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-512x282.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-920x506.jpg 920w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920-1600x880.jpg 1600w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/ecommerce-3563183_1920.jpg 1920w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>Every successful business has its niche (a place, employment, status, or activity for which a person or thing is best fit). Marketing materials are carefully written to emphasize a business\u2019s strengths and their competitor\u2019s weaknesses. Selling the sizzle for your products or service is an important part of that marketing strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_examples\"><\/span>Some examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A great example that comes to mind was one brand of typesetter which was capable of producing point sizes in tenths of an inch (unique to that brand). Why was that important? When it came time to upgrade or add typesetters, to match existing type, they had to go with that brand, ruling the competition out.<\/p>\n<p>Another was capable of zooming horizontally independent of vertical, in one percent increments (great for Rx labels). When the time came to upgrade, or renew leases, thousands of existing documents had been produced using their unique parameters. Again, to maintain uniformity, all new bids had to confirm to those same standards \u2013 effectively locking that client into their brand.<\/p>\n<p>In document imaging, one brand of copier might be able to produce banner advertisements. Another direct print PDF documents without opening them first. These were marketed to firms that best matched these technical specifications.<\/p>\n<p>My point? There is a niche unique to your industry. Have you identified your niche, and are you marketing what makes your products and services unique?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_niche_doesnt_have_to_be_technical_in_nature\"><\/span><strong><img decoding=\"async\" class=\"alignright wp-image-1154 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/unique-300x225.jpg\" alt=\"unique\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/unique-300x225.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/unique-512x384.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/unique-320x240.jpg 320w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/unique.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Your niche doesn\u2019t have to be technical in nature<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A niche could be how fast you deliver, the quality of your work, the level of support you provide, your pre-sales advertising venues, and any number of other things \u2013 anything that sets you apart from your competition. In web hosting, most niches relate to more bang for the buck \u2013 in terms of bandwidth, RAM, disk space, add-ons and so forth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branding\"><\/span><strong><img decoding=\"async\" class=\"alignright wp-image-1156 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Branded-300x80.png\" alt=\"branded\" width=\"300\" height=\"80\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Branded-300x80.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Branded-512x137.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Branded.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In terms of mass appeal, branding is paramount. Here again, an integral piece of branding is your niche. I can think of a few web hosting providers who own their niche, not financially, but in the mindset of prospects, just as Kleenex and Xerox own their niche.<\/p>\n<p>If I were to ask someone if they\u2019ve heard of your company, would they be like, \u201cYeah, they\u2019re highly recommended,\u201d or \u201cNever heard of them.\u201d Getting from Point \u2018Unknown\u201d to Point \u201cHighly Recommended\u201d requires more than competing with similar packages, which I see a lot of online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_you_compare_to_your_competition\"><\/span><strong><img decoding=\"async\" class=\"alignleft wp-image-1157 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/competition-300x249.png\" alt=\"conline ompetition\" width=\"300\" height=\"249\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/competition-300x249.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/competition-512x426.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/competition.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>How do you compare to your competition?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When prospects compare your website against all the other sites they\u2019ve just visited, is there anything that definitively sets you apart (in a good way)?<\/p>\n<p>From time to time on various web hosting forums, members are asked to review new or revised sites, and it\u2019s amazing how many of them are simply customized templates that look very much like every other web hosting website out there.<\/p>\n<p>What happens then is that your visitors are reduced to price shopping, and boy, that\u2019s a hard way to sell anything long term, at least in the hosting industry.<\/p>\n<p>We understand the need to price shop, but what buyers really want are solutions and not headaches. It\u2019s always better to sell the sizzle rather than just the steak. What\u2019s your sizzle?<\/p>\n<h4><img decoding=\"async\" class=\"aligncenter wp-image-51 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost RAID Server Solutions\" width=\"400\" height=\"80\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg 400w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935-300x60.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/h4>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"When selling the sizzle, emphasize your business strengths. 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