{"id":1216,"date":"2025-06-26T15:32:44","date_gmt":"2025-06-26T15:32:44","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1216"},"modified":"2025-06-26T15:33:11","modified_gmt":"2025-06-26T15:33:11","slug":"some-tips-to-successfully-sell-anything-online-poccad","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/some-tips-to-successfully-sell-anything-online-poccad\/","title":{"rendered":"Some Tips to Successfully Sell Anything Online – POCCAD"},"content":{"rendered":"
What are some of the fundamentals that drive higher conversion ratios? The first, I think, is to reinforce your prospect\u2019s existing pain. Here\u2019s the catch. When you\u2019re designing an online campaign, how would you know your prospect\u2019s specific pain?<\/p>\n
In one-on-one meetings, it\u2019s relatively easy \u2013 you ask questions, lots of them. Here, I recommend the POCCAD approach, asking questions related to personnel, their organization, their current system, their current vendors, what applications they\u2019re using, and who their decision makers are. Find their hot buttons and drill deeper.<\/p>\n
Online, these tactics don\u2019t convert well. Here, pain is relative to industry trends, and measuring that pain requires some research. I start with the search engines, typically Bing<\/a> and Google<\/a>, followed by industry specific forums. Pain can cover everything from slow Internet connections to issues related to their current provider.<\/p>\n