{"id":1216,"date":"2025-06-26T15:32:44","date_gmt":"2025-06-26T15:32:44","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1216"},"modified":"2025-06-26T15:33:11","modified_gmt":"2025-06-26T15:33:11","slug":"some-tips-to-successfully-sell-anything-online-poccad","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/some-tips-to-successfully-sell-anything-online-poccad\/","title":{"rendered":"Some Tips to Successfully Sell Anything Online – POCCAD"},"content":{"rendered":"

\"onlineWhat are some of the fundamentals that drive higher conversion ratios? The first, I think, is to reinforce your prospect\u2019s existing pain. Here\u2019s the catch. When you\u2019re designing an online campaign, how would you know your prospect\u2019s specific pain?<\/p>\n

In one-on-one meetings, it\u2019s relatively easy \u2013 you ask questions, lots of them. Here, I recommend the POCCAD approach, asking questions related to personnel, their organization, their current system, their current vendors, what applications they\u2019re using, and who their decision makers are. Find their hot buttons and drill deeper.<\/p>\n

Online, these tactics don\u2019t convert well. Here, pain is relative to industry trends, and measuring that pain requires some research. I start with the search engines, typically Bing<\/a> and Google<\/a>, followed by industry specific forums. Pain can cover everything from slow Internet connections to issues related to their current provider.<\/p>\n

\"onlineShowing Value<\/h3>\n

Value is perceived. You may not have the best product or service, but the perception of those can be vastly improved with effective copywriting. Here, professional presentation is key. You need to capture your prospect\u2019s attention, then emotionally motivate them to action.<\/p>\n

<\/span>Minimize Their Risk<\/span><\/h3>\n

Trust is key to minimizing their risk. There are several ways to convey trust. One of those is via testimonials, while another is a guarantee. Testimonials lend considerable credence, especially if that business or organization is well known. Guarantees won\u2019t completely ease the pain of making a bad decision, but it does give the prospect a way out, should the relationship sour.<\/p>\n

\"capCap the Offer<\/h3>\n

By that, I mean make your offer limited in some fashion, either by time, event or availability. We see these tactics every day in retail \u2013 when they\u2019re gone, they\u2019re gone. Don\u2019t miss this chance to own this once in a lifetime deal.<\/p>\n

A word of caution here as I see a good number of sites that don\u2019t cap their offers, even though they say they do. A prime example of this would be a site that offers a certain price for the next 24 hours, and one week or several months later is still advertising the same price for 24 hours only. Your visitors will notice!<\/p>\n

My take on this is that I think the vendor believes once visitors leave their site, they\u2019ll never come back, and the selling proposition is hence lost. The problem with that strategy is that not all prospects are impulse buyers. I\u2019ve learned this myself the hard way. Do some research before you hit that buy button.<\/p>\n

<\/span>Have an Exit Strategy<\/span><\/h3>\n

Either offer other related products (I see this all the time on sites like Amazon<\/a>), offer a discounted price or offer some consolation for visiting your site \u2013 either a discount on future purchases or possibly a free report.<\/p>\n

<\/span>How you measure up to your competition<\/span><\/h3>\n

When your prospect measures your site against others they just visited, what compels them to act on your offer, and NOT move on to the next host’s site. Is it your bronze, silver, gold and platinum offers? When your plans blur with the competition, what’s left? The answer is perceived value and an effective call to action.<\/p>\n

\"freeFree Offers<\/h3>\n

Sometimes, free isn\u2019t really free once you add on the shipping and handling charges, and sometimes I\u2019ve seen those charges be higher than the product itself. Take a product that sells for $9.99, but if you purchase it within the next 30 minutes, you\u2019ll get a second one free (just pay separate shipping and handling \u2013 which turns out to be $16.99).<\/p>\n

Don\u2019t get me wrong. Free offers do work and work well. I would recommend however, that you do not give away something that you actually sell. If you\u2019ve set yourself up as an expert in your field, that something free could be a report. Notepads with your company information are great too, as prospects will leave them lying around. When it\u2019s time for them to pull the trigger, your information is already within their sights.<\/p>\n

<\/span>Good sales strategies don\u2019t require you to employ tricky techniques<\/span><\/h3>\n

Just because you can\u2019t visually see your prospect when you\u2019re selling your products or services online doesn\u2019t mean there\u2019s a lack of good sales techniques at your disposal. Value-add solutions that alleviate an issue, problem or pain are the key to an effective marketing strategy.<\/p>\n

\"videosVideos Sell<\/h3>\n

Really, how hard is it today to create a video and post it to Facebook or YouTube? Grade school students are doing it! Even if you don\u2019t know how, it would only take a few minutes or hours at the most to learn how. If a picture can speak a 1000 words, what can a two-minute video do? The answer is volumes. The task at hand is to be different than your competition in a way that sells, and videos, properly done, can effectively touch a prospect\u2019s five senses, and dramatically improve your conversions.<\/p>\n

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