{"id":1253,"date":"2024-12-31T18:18:07","date_gmt":"2024-12-31T18:18:07","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1253"},"modified":"2024-12-31T18:24:52","modified_gmt":"2024-12-31T18:24:52","slug":"social-media-marketing-as-a-business-tool","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/","title":{"rendered":"Social Media Marketing as a Business Tool"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-4914 size-large\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/social-media-people-1024x682.jpg\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-media-people-1024x682.jpg 1024w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-media-people-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-media-people-512x341.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-media-people-920x613.jpg 920w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-media-people.jpg 1280w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>I recently attended a local Chamber of Commerce after-hours party where one of the discussions turned to Social Media Marketing as a business tool. An interesting point was made that prospects, cross-industry, aren\u2019t as open to direct sales calls, but would rather search the Internet for information related to potential purchases for everything from shoes, cars, homes and restaurants &#8211; to web hosting.<\/p>\n<p>Now that everyone on Earth owns a cellphone (or so it seems), local search queries are sky rocketing. With so much information at their fingertips, prospective buyers are turning to the Internet for How-to articles and videos to pretty much everything. Do you want to be able to replace an O2 sensor on your 2004 Blazer SUV? There\u2019s probably a video posted online of how to do just that.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#Do_you_write_content_for_your_website_or_blog\" >Do you write content for your website or blog?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#Writers_Block\" >Writer\u2019s Block<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#Providing_information_relevant_to_the_search_query_is_paramount\" >Providing information relevant to the search query is paramount<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#Keep_your_paragraphs_short\" >Keep your paragraphs short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#Touch_as_many_of_the_five_senses_as_possible\" >Touch as many of the five senses as possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#End_with_a_recommendation\" >End with a recommendation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/social-media-marketing-as-a-business-tool\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Do_you_write_content_for_your_website_or_blog\"><\/span>Do you write content for your website or blog?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It only follows that if prospects (for your products or services) are keying in search queries to find relevant information on the Internet, that you should be there. I guarantee this \u2013 your competition <strong>WILL<\/strong> be there. Why leave anything on the table for them?<\/p>\n<p>Consistency is key because you want your readers and visitors to keep coming back \u2013 regularly. When it comes time for them to pull the trigger on the products and services you offer, you want your business to be in their sights. This relates directly to rememberability and branding.<\/p>\n<h3><img decoding=\"async\" class=\"alignright wp-image-1257 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/writers-block-300x169.jpg\" alt=\"writer's block\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/writers-block-300x169.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/writers-block-512x288.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/writers-block.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Writer\u2019s Block<\/h3>\n<p>Don\u2019t know what to write about? Select anything you\u2019re passionate about. What do you know about your product or service that could be beneficial to the reader? Very often, if you just start jotting down notes throughout the day, some topic will jump off the paper and hit you square in the middle of your forehead. The real key here to just do it. There are NO excuses for NOT writing. All of us lead very busy lives, bombarded with demands on our time and energy.<\/p>\n<p>Check out what others are commenting on in forums related to your products or services. Perform your own search queries to spark your creative juices.<\/p>\n<p>It\u2019s important to keep track of trends, because nothing is status quo anymore. The Internet has made our world a more dynamic place, and there\u2019s no going backward.<\/p>\n<h3><img decoding=\"async\" class=\"alignleft wp-image-1258 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Information-300x200.jpg\" alt=\"Information Online\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Information-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Information-512x341.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Information.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Providing information relevant to the search query is paramount<\/h3>\n<p>First, pick a topic geared to providing information, either how-to or solutions based \u2013 the goal being to help \/ provide insight. Start with a topic in your specific niche, like \u201cWebsite Design\u201d or \u201cAutomotive Repair,\u201d then create a title based on emotion, or anything that you think would draw a click through. Some examples would be, \u201cUnlimited space and bandwidth = unlimited risks\u201d or \u201cIncreasing the quality of marketing campaigns \u2013 what you need to know.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_your_paragraphs_short\"><\/span>Keep your paragraphs short<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I realize you\u2019re excited about your stuff, but loooooooooooong unbroken paragraphs turn OFF most readers. Break your content down into specific thoughts or steps, with one paragraph leading or flowing to the next. Try to compile some fashion of chronological order. Hopping around will only confuse the reader and cause them to lose focus. Plus, a confused prospect never purchases.<\/p>\n<h3><img decoding=\"async\" class=\"alignright wp-image-1259 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Touching-the-senses-300x199.jpg\" alt=\"five senses\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Touching-the-senses-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Touching-the-senses-512x339.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Touching-the-senses.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Touch as many of the five senses as possible<\/h3>\n<p>Of the five senses, I mean sight, smell, touch, taste and hearing. Obliviously, these won\u2019t all apply to each article, but through a combination of graphics, and painting pictures with words, you\u2019ll create mental images that will reinforce your call-to-action.<\/p>\n<p>If a picture is worth 10,000 words, what would a video be worth? It\u2019s so simple to create videos and post them to YouTube these days that there\u2019s no reason any longer not to. You don\u2019t need sophisticated video equipment or a studio. Smartphones have become so commonplace that videos created with them are becoming accepted as mainstream.<\/p>\n<h3><img decoding=\"async\" class=\"alignleft wp-image-1260 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Recommendation-300x212.jpg\" alt=\"Closing Recommendation\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Recommendation-300x212.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Recommendation-512x362.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Recommendation-211x150.jpg 211w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Recommendation.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>End with a recommendation<\/h3>\n<p>Recommendations can be tips, precautions or proposed solutions. Prospects are searching the Web to alleviate some pain or issue, grow their company or enhance their lives. You can establish yourself as an expert in your field through your articles, giving you and your organization a step up on your competition.<\/p>\n<p>You don\u2019t even have to be the cheapest or least expensive solution out there. You just need to get the word out, and social media is the going thing. Post your blog\u2019s articles on your <a href=\"https:\/\/www.facebook.com\/Prolimehost\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, and <a href=\"https:\/\/twitter.com\/prolimehost\" target=\"_blank\" rel=\"noopener\">X (formerly Twitter)<\/a> accounts \u2026 and any other portal that fits your fancy. If they get shared, you\u2019re golden. Nothing is better than having someone else on social media shout your praises.<\/p>\n<h4 class=\"wp-block-heading has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" \/><\/h4>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming, AMD and GPU servers to <a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"I recently attended a local Chamber of Commerce after-hours party where one of the discussions turned to Social&hellip;","protected":false},"author":3,"featured_media":4914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[199,120,145,123,43,24,107,113,198,106,33],"class_list":["post-1253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-geneal","category-tutorials-tips","tag-amd-servers","tag-asia-optimized","tag-cheap-dedicated-servers","tag-china-optimized","tag-dedicated-server","tag-dedicated-servers","tag-dedicated-servers-usa","tag-gaming-servers","tag-gpu-servers","tag-virtual-private-servers","tag-vps","cs-entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1253"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/4914"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}