{"id":1264,"date":"2025-05-29T18:31:15","date_gmt":"2025-05-29T18:31:15","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1264"},"modified":"2025-05-29T18:37:36","modified_gmt":"2025-05-29T18:37:36","slug":"value-add-services-in-the-web-hosting-industry","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/","title":{"rendered":"Value Add Services in the Web Hosting Industry"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft wp-image-2609 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Value-1.jpg\" alt=\"value-add services\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Value-1.jpg 960w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Value-1-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Value-1-512x341.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Value-1-920x613.jpg 920w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><a href=\"https:\/\/en.wikipedia.org\/wiki\/Value-added_service\" target=\"_blank\" rel=\"nofollow noopener\">Value add services<\/a> is one of my favorite topics, especially as it relates to the web hosting industry. I originally wrote this article in 2010, but it\u2019s very much valid in today\u2019s market as well.<\/p>\n<p>What I mean by value add is your company\u2019s unique blend of products and services, and how those are perceived by your prospects and clients. You may be the absolute best at what you offer, yet your business is not growing as expected. This often happens when you don\u2019t effectively communicate your expertise.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#Communication_is_key\" >Communication is key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#Expertise_is_a_business_value_add\" >Expertise is a business value add<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#Know_Like_and_Trust\" >Know, Like and Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#Good_and_bad_neighbors_on_a_shared_hosting_account\" >Good and bad neighbors on a shared hosting account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#How_to_Identify_Bad_Neighbors\" >How to Identify Bad Neighbors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#How_do_neighborhoods_factor_into_value_add_services\" >How do neighborhoods factor into value add services?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#Web_hosting_value_adds\" >Web hosting value adds<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.prolimehost.com\/blogs\/value-add-services-in-the-web-hosting-industry\/#i\" >\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Communication_is_key\"><\/span>Communication is key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What\u2019s behind your value add? If you don\u2019t spell out everything you do, starting with your estimates and proposals \u2013 to invoices, your value add could be overlooked. What does it take to provide your business solution? Infrastructure, research, surveys, reports, travel time, understanding the competition, proof reading, editing, revisions, design work, interviews, phone calls, hiring competent staff, industry schooling and licensing? The list goes on and on, but are these communicated to your prospects and clients? If not, your value add will be negatively impacted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expertise_is_a_business_value_add\"><\/span><img decoding=\"async\" class=\"alignright size-medium wp-image-1268\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Expertise-300x300.jpg\" alt=\"Industry Expertise\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Expertise-300x300.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Expertise-150x150.jpg 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Expertise-148x148.jpg 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Expertise-296x296.jpg 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Expertise-512x512.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Expertise-65x65.jpg 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Expertise.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Expertise is a business value add<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why do I pay my automotive dealer $125+\/hour for labor? When I was repairing typesetters, our first hour labor rate was $180.00, and that was over 25 years ago. Hair coloring and styling can run $100.00+. And these rates are invoiced and paid routinely because there\u2019s a perception of value associated with each service. The perception of your value can be elevated via marketing campaigns, blogs, case studies, testimonials and so on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Know_Like_and_Trust\"><\/span>Know, Like and Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Again \u2013 know, like and trust come into play here. How well do your prospects and clients actually know, like and trust you, your firm and staff? For example, I see a lot of web hosting firms essentially hiding behind their products and services, and specs on their data centers. When you\u2019re performing research to determine which web hosting provider to go with, should that decision be based entirely on specs and prices? If you\u2019re smart, the answer is a resounding no.<\/p>\n<p>What prospects are generally seeing are advertisements for shared hosting starting at $2 per month and up. To the prospect, this means that their new shared account (the face of their company online) will be sharing the same IP address with hundreds of other companies, and some of them may or may not be good neighbors. So you\u2019re probably wondering, \u201cWhat the heck does that mean?\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_and_bad_neighbors_on_a_shared_hosting_account\"><\/span><img decoding=\"async\" class=\"alignleft size-medium wp-image-1269\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Good-versus-bad-300x200.jpg\" alt=\"Good versus bad\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Good-versus-bad-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Good-versus-bad-512x341.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Good-versus-bad.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Good and bad neighbors on a shared hosting account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are safeguards that the web hosting industry has implemented to safeguard the integrity of IP addresses, specifically in regard to email spamming. When a rogue account that\u2019s shares the same server as your site gets caught spamming, that IP address will be registered with a diverse group of vendors like Spamhaus (that providers subscribe to) to block email from the offending account. After all, who wants spam in their inbox?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Identify_Bad_Neighbors\"><\/span>How to Identify Bad Neighbors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I use a browser extension to help identify how many other sites are sharing your IP address. It also shows whether those sites are involved in hacking, malware, adult content or things you\u2019d rather not be associated with. Who wants to share services with a cyber-criminal?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_neighborhoods_factor_into_value_add_services\"><\/span><img decoding=\"async\" class=\"alignright size-medium wp-image-1270\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Sense-nonsense-300x210.jpg\" alt=\"Sense nonsense\" width=\"300\" height=\"210\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sense-nonsense-300x210.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sense-nonsense-512x358.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Sense-nonsense.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>How do neighborhoods factor into value add services?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reputation is the key word here. Companies spend a lot of money on branding and on reputation management. One bad review on WHT, Hosting Discussion, Yelp, Angie\u00a0 or other review site can adversely affect your business and undo countless hours devoted to branding your business, and its good name. For web hosting providers, one thing you cannot do is become complacent and assume your clients are all happy because they\u2019re not entering service tickets. Value add services encompass ensuring the security of your servers, and safeguarding your clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web_hosting_value_adds\"><\/span>Web hosting value adds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Among the value adds I envision as important for a web hosting provider &#8211; infrastructure, 24\u00d77 support and hands-on expertise rank high. Every provider it seems, has bronze, silver and gold plans. For providers, if your value add is e-commerce, disaster recovery or managed services, how do you communicate what makes your service unique, and worth the price you advertise?<\/p>\n<p>If you offer collocation, how do your plans differ from your competition? Would two 20AMP circuits per rack be a value add, or simply norm? If you offer business class shared web hosting plans,\u00a0what does that mean and is that perceived as a value add service?<\/p>\n<p>Certainly, value adds are competition driven. Do your prospects and clients know how you differ from your competition? Telling them, or not, will impact your business.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" \/><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Value add services is one of my favorite topics, especially as it relates to the web hosting industry.&hellip;","protected":false},"author":3,"featured_media":2609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[207,199,120,123,43,24,107,113,198,126,106,33],"class_list":{"0":"post-1264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"tag-ai-servers","9":"tag-amd-servers","10":"tag-asia-optimized","11":"tag-china-optimized","12":"tag-dedicated-server","13":"tag-dedicated-servers","14":"tag-dedicated-servers-usa","15":"tag-gaming-servers","16":"tag-gpu-servers","17":"tag-value-add-services","18":"tag-virtual-private-servers","19":"tag-vps","20":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/2609"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}