{"id":1299,"date":"2024-07-10T01:08:00","date_gmt":"2024-07-10T01:08:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1299"},"modified":"2024-07-10T17:40:08","modified_gmt":"2024-07-10T17:40:08","slug":"how-to-compete-online-in-2024","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/","title":{"rendered":"How To Compete Online in 2024"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-4647 size-large\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/customer-churn-copy-1024x576.jpg\" alt=\"\" width=\"680\" height=\"383\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-churn-copy-1024x576.jpg 1024w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-churn-copy-300x169.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-churn-copy-1536x864.jpg 1536w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-churn-copy-512x288.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-churn-copy-920x518.jpg 920w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-churn-copy.jpg 1600w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>How to <a href=\"https:\/\/www-imforza-com.webpkgcache.com\/doc\/-\/s\/www.imforza.com\/blog\/how-to-compete-online-against-large-companies-and-brands\/\" target=\"_blank\" rel=\"nofollow noopener\">compete online<\/a> works best with a mix of online and offline marketing techniques. A few of my favorites for 2024 are:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Organic_Back_Links\" >Organic Back Links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Live_Chat\" >Live Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Forum_Signatures\" >Forum Signatures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Newsletters\" >Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Relevant_Content\" >Relevant Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Tweaking_Your_Site_Using_AnalyticsStatistical_Programs\" >Tweaking Your Site Using Analytics\/Statistical Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Social_Media_Networking\" >Social Media Networking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Contests\" >Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Webinars\" >Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#Business_Cards_Personalized_Scratch_Mouse_Pads_Ink_Pens\" >Business Cards, Personalized Scratch &amp; Mouse Pads, Ink Pens<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-compete-online-in-2024\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Organic_Back_Links\"><\/span>Organic Back Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Organic backlinks to relevant sites with lots of value add content \u2013 in good neighborhoods work best.\u00a0Organic backlinks are very different from paid backlinks, first because they\u2019re an accepted strategy from Google, whereas paid backlinks could result in your website being penalized by Google. When a site organically links to content on your site, it\u2019s adding to the know, like and trust factors that are necessary to build successful businesses. It\u2019s essentially saying that your site is worthy of visiting (big PLUS in Google\u2019s eyes).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Chat\"><\/span><strong><img decoding=\"async\" class=\"alignright size-medium wp-image-1302\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/live-chat-300x300.jpg\" alt=\"live chat\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/live-chat-300x300.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/live-chat-150x150.jpg 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/live-chat-148x148.jpg 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/live-chat-296x296.jpg 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/live-chat-512x512.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/live-chat-65x65.jpg 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/live-chat.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Live Chat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have available manpower, live chat is great way to communicate with your prospects and clients. LiveZilla is a free and highly recommended live chat application. The feature I love is the ability to see what pages visitors have browsed, and how long they stay on each page.<\/p>\n<p>Of course, you\u2019re going to get trolls from time to time who will attempt to waste your time, and even a few obnoxious individuals, but that\u2019s to be expected when communicating with the general public. Always be professional, and you\u2019ll be surprised how often you\u2019ll be able to turn the conversation in your favor.<\/p>\n<p>Prospects today are looking for information before they commit to purchasing anything, and that\u2019s for everything from automobiles, stoves and computers to web hosting. This is largely because everyone and their brother (and sister) has carries a computer in their pocket or purse (a smart phone) and they\u2019ve become increasingly aware of how to use it to navigate to the best deals in town.<\/p>\n<p>When someone initiates live chat with your company, they\u2019re already a warm lead. They\u2019ve showed interest in your products or services, so it\u2019s on you and your team to show them why taking the next step is in their best interest, and that\u2019s pulling out their wallet and entrusting you to deliver whatever you\u2019re selling.<\/p>\n<p>Ask them straight up if you can follow up if they\u2019re just shopping around. Get their email and their permission to contact them. Once you\u2019ve done that, mark your calendar and do just that \u2013 follow up. Visitors aren\u2019t always ready to purchase on the spot, so being in their targets when that time comes for them to pull the trigger is vitally important.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Forum_Signatures\"><\/span><strong><img decoding=\"async\" class=\"alignleft size-medium wp-image-1303\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/forum-300x237.jpg\" alt=\"\" width=\"300\" height=\"237\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/forum-300x237.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/forum-512x404.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/forum.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Forum Signatures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Participating in industry forums and discussion groups positions your firm as an expert in the field. Your signature at the end of each thread or post can link to your website or a specific promotion. Be sure to comply with forum rules.<\/p>\n<p>While this won\u2019t directly affect your SERPS because forum links are generally no-follow, it will increase traffic to your site. Increased traffic translates into more opportunities for conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Newsletters\"><\/span>Newsletters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Newsletters are a fantastic way to share solutions, highlighting your business\u2019s strength in its niche. Links from newsletters can be monitored to determine what hits home with your readers. It\u2019s important to not only provide value-add content in your newsletters, but some sort of call to action as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relevant_Content\"><\/span>Relevant Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond a doubt, the MOST IMPORTANT element for any website is relevant content, meaning your content must address each click through (opportunity) with a compelling and convertible solution. Value-add relevant content increases time on site, reduces bounce rate and aids in branding your business as an expert in the field. It\u2019s the single most essential element in establishing know, like and trust factors that ultimately lead to conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tweaking_Your_Site_Using_AnalyticsStatistical_Programs\"><\/span><strong><img decoding=\"async\" class=\"alignright size-medium wp-image-1304\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/analytics-300x218.png\" alt=\"\" width=\"300\" height=\"218\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/analytics-300x218.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/analytics-512x372.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/analytics.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Tweaking Your Site Using Analytics\/Statistical Programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Measuring what works, and what doesn\u2019t work provides a foundation by which you can restructure your site for success. Discard what doesn\u2019t work, and repeat-repeat-repeat what does. Don\u2019t become complacent though, as that\u2019s been the downfall of many businesses. You might be turning excellent profits, but who is to say they couldn\u2019t be even better? Watch for trends in the marketplace.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Networking\"><\/span>Social Media Networking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I think it goes without saying that having a presence, at least today, on Facebook or Twitter is a necessity. Your competition is already there capturing some of your traffic.\u00a0Given the low cost of entry for getting the word out about your company to millions of prospects, why wouldn\u2019t you take advantage of these marketing avenues? What kills me is when I see companies with links to Facebook or Twitter on their website, and when you click through for more information about their business, those pages haven\u2019t been touched in years. Why link your intrigued visitors out to anywhere that\u2019s going to kill their interest? When you\u2019re trying to sell the sizzle, that\u2019s a sure fire way to douse the flames.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contests\"><\/span>Contests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Giving something away always attracts visitors, even if it\u2019s as simple as a special coupon code on a specific service. Always set a deadline though, and vary the promotion. Variety sparks renewed interest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Webinars\"><\/span><strong><img decoding=\"async\" class=\"alignleft size-medium wp-image-1305\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Webinar-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Webinar-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Webinar-512x341.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Webinar.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Webinars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Webinars are seminars held or presented on the Internet. I try to attend at least one each week.\u00a0Here again, it\u2019s vitally important to be fresh, and to provide value-add information each and every time. Prospects can be very fickle. If your approach becomes stale, their interest will wane quickly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business_Cards_Personalized_Scratch_Mouse_Pads_Ink_Pens\"><\/span>Business Cards, Personalized Scratch &amp; Mouse Pads, Ink Pens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And the list goes on forever. Promotional material customized with your website information brands your business for success.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-5482 aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/image.png\" alt=\"\" width=\"400\" height=\"80\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/image.png 400w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/image-300x60.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"How to compete online works best with a mix of online and offline marketing techniques. 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