{"id":1308,"date":"2022-09-14T01:09:00","date_gmt":"2022-09-14T01:09:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1308"},"modified":"2022-09-14T16:13:27","modified_gmt":"2022-09-14T16:13:27","slug":"use-keyword-analysis-to-optimize-websites","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/","title":{"rendered":"Use keyword analysis to optimize websites"},"content":{"rendered":"<p><a href=\"https:\/\/www.wordstream.com\/keyword-analysis\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-1310\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/keyword-analysis-300x169.png\" alt=\"keyword analysis for SEO\" width=\"561\" height=\"316\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/keyword-analysis-300x169.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/keyword-analysis-512x288.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/keyword-analysis.png 640w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><strong>Keyword Analysis<\/strong><\/a> &#8211; Keywords are words in the content of your website that are relevant to what prospects would be searching for in Google and Bing queries, leading them to your site.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#What_are_long_tailed_keywords\" >What are long tailed keywords?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#Why_are_long_tailed_keywords_or_extended_keyword_phrases_important\" >Why are long tailed keywords or extended keyword phrases important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#Ranking_higher_organically\" >Ranking higher organically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#Taking_extended_keyword_phrases_one_step_further\" >Taking extended keyword phrases one step further<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#A_word_of_caution\" >A word of caution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#How_do_you_know_what_extended_keyword_phrases_to_focus_on\" >How do you know what extended keyword phrases to focus on?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/use-keyword-analysis-to-optimize-websites\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_long_tailed_keywords\"><\/span>What are long tailed keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long tailed keywords are three and four-word keyword phrases which are very specific to whatever product or service you\u2019re selling. I prefer to call them keywords, then keyword phrases, and finally, extended keyword phrases.<\/p>\n<p>When I first saw the term \u201clong tailed,\u201d it threw me momentarily, but then I figured it was simply a buzzword some SEO analyst threw out there and it stuck.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_are_long_tailed_keywords_or_extended_keyword_phrases_important\"><\/span><strong><img decoding=\"async\" class=\"alignright size-medium wp-image-1312\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359430_640-300x211.png\" alt=\"search-engine-optimization-keyword\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359430_640-300x211.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359430_640-512x361.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/search-engine-optimization-1359430_640.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Why are long tailed keywords or extended keyword phrases important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When prospects use extended keyword phrases in search queries, they tend to know exactly what they\u2019re looking for, which makes it so much more likely that they\u2019ll buy whatever you\u2019re selling once they find your site.<\/p>\n<p>An example \u2013 if your business sells exclusive hair products not found in the major chain stores, search queries for shampoo would lead prospects to millions of results, but probably none of them yours.<\/p>\n<p>The search query is simply too general. And the catch here is that if that prospect is searching for shampoo, they\u2019re probably not a good prospect for your product anyway.<\/p>\n<p>Using shampoo as a keyword in online advertisements will probably cost you a ton in advertising dollars, with little return on your investment. But if you sell Brocato hair products, a search query for Brocato Volumizing Tonic will rank much higher in the search engines, improving your visibility to the world, which in turn should increase your sales. And isn\u2019t that what the end game is for any marketing or SEO strategy?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ranking_higher_organically\"><\/span><strong><img decoding=\"async\" class=\"alignleft size-medium wp-image-1313\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy-300x300.jpg\" alt=\"Keywords in SEO stategy\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy-300x300.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy-150x150.jpg 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy-148x148.jpg 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy-296x296.jpg 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy-512x512.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy-65x65.jpg 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Keywords-in-SEO-stategy.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>Ranking higher organically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ranking higher organically in the search engines certainly leads to increased traffic on your website, but conversions should always be what you\u2019re looking for. Those same keywords that led prospects to your site should also be attached to value add content on your website that intuitively ends with a call-to-action.<\/p>\n<p>All too often, I see search queries lead me to homepages of websites, forcing me to delve deeper for what I was interested in, rather than taking me directly there.<\/p>\n<p>On one hand, that could lower bounce rates, but as well it may cause prospects to move on to other search results rather than get quagmired navigating your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Taking_extended_keyword_phrases_one_step_further\"><\/span>Taking extended keyword phrases one step further<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To capture discriminating shoppers, you should be creating pages based on extended keyword phrases.<\/p>\n<p>If you\u2019re a Salon, Car Repair Shop or Web Hosting Provider, there are hundreds of variations of extended keyword phrases that you could use to create unique pages. Each of these pages should have its own title, description meta tag, H1 header tag and value add content that emphasizes your product or service.<\/p>\n<p>I\u2019m not necessarily talking about eCommerce sites here, as there are very specific strategies that address how these types of sites should be optimized for SEO and conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_word_of_caution\"><\/span><strong><img decoding=\"async\" class=\"alignright size-medium wp-image-1314\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Caution-300x160.png\" alt=\"Caution\" width=\"300\" height=\"160\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Caution-300x160.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Caution-512x273.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Caution.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>A word of caution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t go overboard on extended keyword phrases or you may \u201cnarrow\u201d yourself out of business. Of course, if you have 500 visitors to your site looking for shampoo versus 100 visitors searching for Brocato products, which would you prefer? Site analytics should be matched to conversion ratios.<\/p>\n<p>In the web hosting industry, a prime example would be services that are either unmanaged or managed, such as VPS or dedicated servers. Some prospects are capable of managing their own servers, but many others find that especially intimidating.<\/p>\n<p>If you\u2019re hosting mission critical data, there should be no gray area in terms of how your server is hardened for security. Once a server is hacked, or infected with malware, or held for ransom, you become reactive instead of proactive.<\/p>\n<p>In terms of keyword phrases, some examples could be; VPS essential managed services, VPS basic managed services and dedicated server full management services. Or you could simply use; managed VPS or managed dedicated server.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_you_know_what_extended_keyword_phrases_to_focus_on\"><\/span><strong><img decoding=\"async\" class=\"alignleft size-medium wp-image-1315\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/focus-300x194.jpg\" alt=\"focus\" width=\"300\" height=\"194\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/focus-300x194.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/focus-512x330.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/focus.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>How do you know what extended keyword phrases to focus on?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The key here, really, is how to determine which extended keyword phrases have sufficient traffic for you to target. Research is paramount. Fortunately, there are tons of programs available. A simple Google or Bing search will reveal a plethora of free and premium programs designed specifically to address this.<\/p>\n<p>One of those programs is <a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"nofollow noopener\">keywordtool.io<\/a>. This programs purports to help you find keywords that are hidden in Google\u2019s keyword planner. In any event, I would not limit yourself to just one analytic program. Try two or three and compare your results, and tweak as necessary.<\/p>\n<h4><img decoding=\"async\" class=\"aligncenter size-full wp-image-51\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost\" width=\"400\" height=\"80\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg 400w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935-300x60.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>&nbsp;all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>&nbsp;[1] and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>&nbsp;[2]. For everything from gaming servers to&nbsp;<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"Keyword Analysis &#8211; Keywords are words in the content of your website that are relevant to what prospects&hellip;","protected":false},"author":3,"featured_media":2334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[],"class_list":{"0":"post-1308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"category-tutorials-tips","9":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1308"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/2334"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}