{"id":1335,"date":"2021-11-17T01:01:00","date_gmt":"2021-11-17T01:01:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1335"},"modified":"2022-07-07T23:21:28","modified_gmt":"2022-07-07T23:21:28","slug":"squeeze-page-strategies-for-2022","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/","title":{"rendered":"Squeeze Page Strategies for 2022"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-1337\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/squeeze-page-strategies-300x229.jpg\" alt=\"squeeze page strategies\" width=\"800\" height=\"611\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/squeeze-page-strategies-300x229.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/squeeze-page-strategies-512x390.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/squeeze-page-strategies.jpg 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/strong>As you search the Internet for <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2013\/09\/16\/squeeze-page\" target=\"_blank\" rel=\"nofollow noopener\">squeeze page strategies<\/a>, remember that Google algorithms are revised constantly, and many once successful one page squeeze pages (from time to time) fell by the wayside. But before I get ahead of why, what exactly are squeeze pages?<\/p>\n<p>By definition, squeeze pages are defined as a single web page with the sole purpose of capturing information for follow-up marketing. Generally, the ultimate goal of a squeeze page is to obtain a visitor\u2019s email address. Why? To build a list of highly targeted prospects (seems fairly simple).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/#Times_have_changed\" >Times have changed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/#Conversion_strategies_will_vary_depending_on_your_goal\" >Conversion strategies will vary depending on your goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/#The_trust_factor_is_huge_and_I_contend_its_the_most_important_element_of_your_site\" >The trust factor is huge, and I contend it\u2019s the most important element of your site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/#Squeeze_page_strategies\" >Squeeze page strategies<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/squeeze-page-strategies-for-2022\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Times_have_changed\"><\/span>Times have changed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To avoid penalties and drops in SERPS (search engine results pages), squeeze pages are frequently being designed across multiple pages, each with relevant value-add content. The goal however remains the same \u2013 to build a list that affords you the opportunity to present visitors with multiple sales messages over time, develop relationships, and cross-sell other products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_strategies_will_vary_depending_on_your_goal\"><\/span>Conversion strategies will vary depending on your goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best conversion strategies focus on benefits and solutions. These can be either short or long term. Success stories work well, as do freebies \u2013 but we need to backtrack again. With the onslaught of spam, convincing anyone to give up their email address means your sales copy has to be compelling and you have to convey trust.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_trust_factor_is_huge_and_I_contend_its_the_most_important_element_of_your_site\"><\/span><strong><img decoding=\"async\" class=\"alignleft  wp-image-1338\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Trust-factor-300x225.jpg\" alt=\"Trust factor\" width=\"168\" height=\"126\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-factor-300x225.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-factor-512x384.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-factor-320x240.jpg 320w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-factor.jpg 640w\" sizes=\"(max-width: 168px) 100vw, 168px\" \/><\/strong>The trust factor is huge, and I contend it\u2019s the most important element of your site.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prospects buy from sales representatives, businesses and organizations they know, like and TRUST. So how can you demonstrate trust online?<\/p>\n<ul>\n<li>Add Your Picture<\/li>\n<li>Add Your Signature<\/li>\n<li>Proofread your copy for spelling and grammatical structure<\/li>\n<li>Have a Privacy Policy<\/li>\n<li>Use Color Psychology<\/li>\n<li>Be Value-Add<\/li>\n<li>Give the perception of professionalism<\/li>\n<li>Pay strict attention to detail<\/li>\n<\/ul>\n<p>Successful squeeze pages often use a short video and opt in form at the very top of the home page for visitors who want to sign up immediately, followed by content that essentially explains benefits and solutions in greater detail \u2013 with another opt in form at the bottom.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Squeeze_page_strategies\"><\/span>Squeeze page strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you search the Internet for squeeze page strategies, some stand out from others as more value-add.<\/p>\n<ul>\n<li>I\u2019ve always found articles by Brian Dean from Backlinko exceptionally helpful, especially one he wrote a few years back\u00a0entitled, \u201c<a href=\"https:\/\/backlinko.com\/social-squeeze-page\" target=\"_blank\" rel=\"nofollow noopener\">How to Create a Squeeze Page That Converts at 21.7% (Case Study)<\/a>.\u201d In his case study, Brian said he took a Copyblogger article entitled, \u201cHow to create magnetic headlines,\u201d and tweaked it for social media. I highly encourage everyone to read his article.<\/li>\n<li>Another great article on landing pages was recently written by Leanna Kelly entitled, \u201cHow to Make Amazon Landing Page Promotions That Actually Convert.\u201d In her article, Leanna talks about content optimization, promotional codes, time limits, discounts, tracking codes, formatting and targeting the right audience. What I love about her article is that she goes into what to do once a visitor opts in \u2013 stuff like how to follow up and how to integrate Facebook to increase conversions.<\/li>\n<li>Swiped.co has some excellent examples of very successful squeeze pages, featuring swipes from Ryan Deiss (info marketing), Mercola.com (health &amp; wellness) and Conversion Rate Experts (marketing). According to them, squeeze pages should be concise &amp; make the opt-in form the star of the show. They go on to say, \u201cOften, all you need for an effective squeeze page is a good, compelling headline with the form underneath.\u201d<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0[1] and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>\u00a0[2]. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"As you search the Internet for squeeze page strategies, remember that Google algorithms are revised constantly, and many&hellip;","protected":false},"author":3,"featured_media":1337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/1337"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}