{"id":1344,"date":"2017-01-27T22:12:19","date_gmt":"2017-01-27T22:12:19","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1344"},"modified":"2017-08-10T01:25:38","modified_gmt":"2017-08-10T01:25:38","slug":"reverse-seo-for-2017","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/reverse-seo-for-2017\/","title":{"rendered":"Reverse SEO for 2017"},"content":{"rendered":"

\"ReverseReverse SEO?<\/strong>\u00a0Does it mean trying to get listed lower in Search Engine Results Pages (SERPS)? Of course not! Reverse SEO has been interpreted in a number of different ways though.<\/p>\n

Some say<\/strong>\u00a0– it\u2019s about researching your competitor\u2019s SEO efforts \u2013 analyzing their title tags, meta description, PR, links to their domain and links to a URL found via a search query for specific keywords or keyword phrases. Does their site have quality, relevant and compelling content? Is it updated regularly? Are they using social media? In short, what separates their sites from your site? This method of SEO encompasses attempting to emulate success. I use this method daily to analyze what others are doing to rank high in the search engines.<\/p>\n

While there is a plethora of software programs available to help analyze nearly every facet of your SEO campaign, some clearly stand out for certain metrics. SpyFu is one of the those programs. Per their website:<\/p>\n

What Does SpyFu Do?<\/p>\n

SpyFu exposes the search marketing secret formula of your most successful competitors.<\/p>\n

Search for any domain and see every place they’ve shown up on Google:\u00a0every keyword they’ve bought on AdWords,\u00a0every organic rank, and every ad variation\u00a0in the last 10 years.<\/p><\/blockquote>\n

\"negativeIn the end, in order to rank higher on Google\u2019s organic search results, you only need to outperform those sites that are currently ranking higher than your site. Wouldn\u2019t it be great to know what they\u2019re doing to rank higher than you? In essence, this would give you the unique ability to emulate their success without reinventing the wheel.<\/p>\n

Others believe<\/strong>\u00a0– that reverse SEO means trying to do damage control. What happens when a search query returns results that are not advantageous to your firm or organization (or you)? Believe it or not, there are companies that will perform online damage control \u2013 by attempting to push those unfavorable results down to page 2, 3 or 4 where they won\u2019t be so readily noticed. How? By posting a ton of positive reviews to counter anything negative.<\/p>\n

There\u2019s a very informative article on SEO-Hacker entitled, \u201cReverse SEO<\/a>\u201d that addresses damage control. In the article, the author identifies what Google lists as unacceptable, so if damaging information listed in those categories is found, you can request that those be de-indexed. The list:<\/p>\n