{"id":1361,"date":"2024-08-19T01:27:00","date_gmt":"2024-08-19T01:27:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1361"},"modified":"2024-08-19T16:34:06","modified_gmt":"2024-08-19T16:34:06","slug":"using-web-analytics-to-measure-and-monetize-your-websites","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/","title":{"rendered":"Using Web Analytics to Measure and Monetize Your Websites"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#Web_Analytics_Reveals_Valuable_Insights_to_Your_Website\" >Web Analytics Reveals Valuable Insights to Your Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#Are_you_actively_managing_your_websites\" >Are you actively managing your websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#How_would_you_know_if_your_site_is_under-performing\" >How would you know if your site is under-performing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#Whats_important_to_your_organization\" >What\u2019s important to your organization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#Tweaking_your_Website\" >Tweaking your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#My_recommendation\" >My recommendation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-web-analytics-to-measure-and-monetize-your-websites\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Web_Analytics_Reveals_Valuable_Insights_to_Your_Website\"><\/span>Web Analytics Reveals Valuable Insights to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4678 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/binary-1536651_640-copy.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/binary-1536651_640-copy.jpg 640w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/binary-1536651_640-copy-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/binary-1536651_640-copy-512x341.jpg 512w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>How do you measure the success of your website? Is it an increase in link popularity, search engine results pages (SERPS), hits per day, unique visitors, pages viewed, length of time on your site, conversions \u2013 or what? What keywords are visitors entering into search engines to find your site? How can you use web analytics to monetize your websites?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_you_actively_managing_your_websites\"><\/span>Are you actively managing your websites?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In order to manage anything, you need some benchmarks to measure against. Web analytics provide those benchmarks. Analytics are indicators that reflect the potential of your website. As Internet professionals, we all know that we can\u2019t manage what we can\u2019t measure, and that goes to say, you can\u2019t monetize it either.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_would_you_know_if_your_site_is_under-performing\"><\/span>How would you know if your site is under-performing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Is it as simple as tracking unique visitors or page views? Not really. There can be an endless number of other performance indicators that define and reflect the success, or lack thereof, of a particular campaign. Are you sending out direct mail? Doing email broadcasts? Advertising in print media? Running pay per click (PPC) ads? Are these tied to your website? If you\u2019re a solutions provider, analytics analysis helps both you and your customers by defining opportunities.<\/p>\n<p>Knowing how a visitor arrived at your website, when they arrived and what they did on your site is invaluable. Aligning that data should define the scope of future marketing campaigns.<\/p>\n<figure id=\"attachment_1364\" aria-describedby=\"caption-attachment-1364\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-medium wp-image-1364\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Goal-Plan-Success-300x94.jpg\" alt=\"Goal Plan Success\" width=\"300\" height=\"94\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Goal-Plan-Success-300x94.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Goal-Plan-Success-512x160.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Goal-Plan-Success.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1364\" class=\"wp-caption-text\">Success doesn&#8217;t happen by mistake<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Whats_important_to_your_organization\"><\/span>What\u2019s important to your organization?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This all starts with what\u2019s important to you. Tie that in to your analytics metrics. Decide what key indicators best align with the objectives of your campaigns. Come up with a list of a few basic indicators that will reflect the most insight. One key indicator could be \u2013 how many visitors does it take to achieve your goal? If that goal is for visitors to purchase product directly from your website, conversion factors are important measurements.<\/p>\n<p>If your goal is to generate leads or brand awareness, would poor page design or navigation hurt? Landing pages are immensely important, especially those that draw the most traffic to your site via value add content.<\/p>\n<figure id=\"attachment_1366\" aria-describedby=\"caption-attachment-1366\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-medium wp-image-1366\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/First-impressions-are-lasting-impressions-300x168.jpg\" alt=\"First impressions\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/First-impressions-are-lasting-impressions-300x168.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/First-impressions-are-lasting-impressions-512x287.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/First-impressions-are-lasting-impressions.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1366\" class=\"wp-caption-text\">First impressions are lasting impressions<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tweaking_your_Website\"><\/span>Tweaking your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What typically happens when a visitor first lands on your website \u2013 first impressions? If you draw 100 unique visitors to your main landing page daily, but only 2 click through to your shopping cart, could tweaking your landing page improve your response rates, and ultimately the number of conversions?<\/p>\n<p>Are some pages on your website not attracting visitors at all? If not, it\u2019s probably time to update those pages. Likewise, if viewers are highly engaged in a specific content area of your website, would linking other parts of your site to that content help?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"My_recommendation\"><\/span><img decoding=\"async\" class=\"alignright size-medium wp-image-1367\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/analysis-300x134.png\" alt=\"analysis\" width=\"300\" height=\"134\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/analysis-300x134.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/analysis-512x228.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/analysis.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>My recommendation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with keyword analysis. Enter the keyword or extended keyword phrases that attract the most visitors to your site. Take notice of the results pages, specifically your competitors\u2019 sites. If their sites rank higher in <a href=\"https:\/\/www.brightedge.com\/blog\/serp-serps-must-knows\" target=\"_blank\" rel=\"noopener\">SERPS<\/a> than yours, what is different between the sites? Is it their content? Their navigation? Their meta tags?<\/p>\n<p>Ranking\u00a0higher in search engine organic results pages will direct more targeted traffic to your website. Take that information and your analytics analysis \u2013 to shape and redefine your site for success.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost RAID Server Solutions\" width=\"400\" height=\"80\"><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>&nbsp;all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n\n\n\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n\n\n\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>We only use enterprise-class hardware in our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>&nbsp;and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to&nbsp;<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Web Analytics Reveals Valuable Insights to Your Website How do you measure the success of your website? Is&hellip;","protected":false},"author":3,"featured_media":4865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[120,123,43,24,107,113,106,33,135],"class_list":{"0":"post-1361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"category-tutorials-tips","9":"tag-asia-optimized","10":"tag-china-optimized","11":"tag-dedicated-server","12":"tag-dedicated-servers","13":"tag-dedicated-servers-usa","14":"tag-gaming-servers","15":"tag-virtual-private-servers","16":"tag-vps","17":"tag-web-analytics","18":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1361"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/4865"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}