{"id":1407,"date":"2024-07-04T01:36:00","date_gmt":"2024-07-04T01:36:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1407"},"modified":"2024-07-04T17:43:00","modified_gmt":"2024-07-04T17:43:00","slug":"ecommerce-buying-guidelines-in-2024","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/","title":{"rendered":"eCommerce Buying Guidelines in 2024"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-2005 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Shopping-cart-on-computer-1.jpg\" alt=\"ecommerce buying guidelines - shopping cart on computer\" width=\"900\" height=\"595\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Shopping-cart-on-computer-1.jpg 900w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Shopping-cart-on-computer-1-300x198.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Shopping-cart-on-computer-1-512x338.jpg 512w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>In this article, we touch on some <a href=\"https:\/\/stretchcreative.co\/the-ultimate-guide-to-ecommerce-content-2\/\" target=\"_blank\" rel=\"nofollow noopener\">eCommerce buying guidelines<\/a>. Know, like and trust are terms relative to sales, and not just in face-to-face meetings with a sales representative, but also on the Internet. Billions of dollars are spent online every year, much of that with businesses you\u2019ve never heard of, so those three attributes need to be addressed in your marketing strategy.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#Social_media\" >Social media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#Credibility\" >Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#Testimonials\" >Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#Word_of_mouth\" >Word of mouth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#Trusting_your_credit_card_with_vendors\" >Trusting your credit card with vendors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#What_is_best_for_you\" >What is best for you<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/ecommerce-buying-guidelines-in-2024\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Social_media\"><\/span>Social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media sites are used to convey trust, but most business websites rely on professional design, value-add solutions content and competitive pricing to carry the day. And this is where online buyers can sometime get into trouble.<\/p>\n<figure id=\"attachment_1409\" aria-describedby=\"caption-attachment-1409\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-medium wp-image-1409\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Trust-icon-300x300.png\" alt=\"Trust in know, like and trust\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-icon-300x300.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-icon-150x150.png 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-icon-148x148.png 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-icon-296x296.png 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-icon-512x512.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-icon-65x65.png 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trust-icon.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1409\" class=\"wp-caption-text\">Trust in know, like and trust<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Credibility\"><\/span>Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using https: lends credibility to the security of financial transactions, but even fraudulent (or less than honest) businesses can obtain SSL certificates. There are things to look for on sites that imply trust, like a brick and mortar address and phone number.<\/p>\n<p>It\u2019s amazing how many ecommerce sites have NO contact information other than a general email address, or contact form. Plus, some use Domain Privacy Protection to hide ownership information about the site itself.<\/p>\n<p>Would I do business with ecommerce sites that hide their identity? Never, but they\u2019re still out there taking people\u2019s money. I cannot reinforce this strongly enough \u2013 you need to be careful when you\u2019re purchasing anything online. The Internet is littered with scammers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Testimonials\"><\/span>Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Testimonials convey trust but not so much if only first names are used, or if the hyperlink points to the site you\u2019re presently visiting. Case studies convey way more trust than testimonials, unless of course those are video testimonials.<\/p>\n<p>I do remember years ago, where a web hosting provider mailed video cameras to a number of their clients to record their own video testimonials. I believe that was back in 2008. Today, everyone and their brother carries a computer and camcorder in their pocket or purse. It\u2019s called a smartphone.<\/p>\n<figure id=\"attachment_1410\" aria-describedby=\"caption-attachment-1410\" style=\"width: 225px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-medium wp-image-1410\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/video-testimonials-225x300.jpg\" alt=\"video testimonials\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/video-testimonials-225x300.jpg 225w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/video-testimonials.jpg 480w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-1410\" class=\"wp-caption-text\">Video testimonials<\/figcaption><\/figure>\n<p>Clients don\u2019t need a recording studio to film a testimonial for your business, nor do they need expensive video equipment. In fact, video testimonials produced by the clients themselves go over far better than professionally developed videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Word_of_mouth\"><\/span>Word of mouth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why? It\u2019s word of mouth, it\u2019s down to earth and it conveys truthfulness. And when those are combined, it presents an extremely powerful incentive to buy.<\/p>\n<p>I once visited a site where the owner was inquiring\u00a0how to improve his ranking on Google. One of the first things I noticed on his site was that it had two testimonials from different individuals, but listing the same URL for each.<\/p>\n<p>The first testimonial raved about a service they didn\u2019t even offer on their site, which immediately seemed strange and raised lots of red flags.<\/p>\n<p>The second raved about their customer support. I was curious, so I did a WHOIS on the URL that was listed on the testimonials, and it turns out that domain has never been registered, and the site I was on has only been online for four months.<\/p>\n<figure id=\"attachment_1411\" aria-describedby=\"caption-attachment-1411\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-medium wp-image-1411\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Trusted-300x199.png\" alt=\"Trusted\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trusted-300x200.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trusted-512x340.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Trusted.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1411\" class=\"wp-caption-text\">Trusted<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Trusting_your_credit_card_with_vendors\"><\/span>Trusting your credit card with vendors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Would I trust my credit card with that business \u2013 not in a million years, and not because the site itself wasn\u2019t professionally designed, or offered solutions that matched my specific requirements, or were even attractively priced. Their trust factor had been compromised.<\/p>\n<p>I, like many others, don\u2019t put a lot of faith in text testimonials, just because it\u2019s so hard to know if they\u2019re real or not. I want to see specifics, not just that they did a fantastic job. And it doesn\u2019t get much better when you search for reviews online.<\/p>\n<p>For web hosting reviews\u00a0most of the top ten review sites are simply advertising venues, where positive reviews from affiliates flood the site. Worse yet, many of the brands found on these sites have the same parent company and share a central support facility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_best_for_you\"><\/span>What is best for you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The service and pricing from one provider there may be more appealing than another, but it\u2019s the same company \u2013 just different branding. Bottom line is that there is no one best web hosting provider, only the one that is best for you.<\/p>\n<p>A word of caution \u2013 unlimited is not actually unlimited. Check each of their Terms of Service for their respective resource limitations. You will be very surprised. You\u2019ll either be limited by number of inodes, percentage of CPU in a specific period of time or one of a number of other limitations.<\/p>\n<p>Beware of red flags when pondering whether to share your credit card info with businesses online. The Internet is littered with scammers like a minefield. Be careful where you step.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-5482 aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/image.png\" alt=\"\" width=\"400\" height=\"80\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/image.png 400w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/image-300x60.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n<p class=\"qtext_para\"><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"In this article, we touch on some eCommerce buying guidelines. Know, like and trust are terms relative to&hellip;","protected":false},"author":3,"featured_media":2577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[11,1,10],"tags":[120,123,43,24,107,128,113,139,106,33],"class_list":["post-1407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-around-the-web","category-geneal","category-tutorials-tips","tag-asia-optimized","tag-china-optimized","tag-dedicated-server","tag-dedicated-servers","tag-dedicated-servers-usa","tag-ecommerce","tag-gaming-servers","tag-prolimehost","tag-virtual-private-servers","tag-vps","cs-entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"eCommerce Buying Guidelines - Know, like and trust are terms 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