{"id":1425,"date":"2022-04-20T01:55:00","date_gmt":"2022-04-20T01:55:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1425"},"modified":"2022-06-27T22:12:53","modified_gmt":"2022-06-27T22:12:53","slug":"the-how-and-why-of-home-pages","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/","title":{"rendered":"The How and Why of Home Pages"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#Homes_pages_are_the_online_portal_for_your_business\" >Homes pages are the online portal for your business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#Home_Pages_versus_Product_Pages\" >Home Pages versus Product Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#Relevant_Content_to_the_Rescue\" >Relevant Content to the Rescue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#Tweaking_for_Success\" >Tweaking for Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#My_Recommendation\" >My Recommendation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/the-how-and-why-of-home-pages\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Homes_pages_are_the_online_portal_for_your_business\"><\/span>Homes pages are the online portal for your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-2356\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/hand-3108175_1920-1024x427.jpg\" alt=\"home pages\" width=\"680\" height=\"284\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/hand-3108175_1920-1024x427.jpg 1024w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/hand-3108175_1920-300x125.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/hand-3108175_1920-1536x640.jpg 1536w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/hand-3108175_1920-512x213.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/hand-3108175_1920-920x383.jpg 920w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/hand-3108175_1920-1600x667.jpg 1600w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/hand-3108175_1920.jpg 1920w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>Home pages are those pages on your website where visitors first arrive. If you&#8217;re launching an advertising campaign, measuring the results of that campaign are paramount to maximizing your return on investment (ROI). Web analytics are the critical ingredient here. On an e-commerce website, would it be important to know what pages produce higher conversion ratios?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Home_Pages_versus_Product_Pages\"><\/span>Home Pages versus Product Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a rule of thumb, product pages generally deliver higher conversion ratios, as much as seven to one. Usually, the more specific and focused these pages are, the better your results will be. Even absent any analytics, we know, psychologically, that Internet shoppers are more inclined to purchase if the path from their search query to the BUY button is simplified or made easy.<\/p>\n<figure id=\"attachment_1430\" aria-describedby=\"caption-attachment-1430\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-medium wp-image-1430\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/important-300x169.png\" alt=\"Landing page success\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/important-300x169.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/important-512x288.png 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/important.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1430\" class=\"wp-caption-text\">Relevant content is important<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Relevant_Content_to_the_Rescue\"><\/span>Relevant Content to the Rescue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What I frequently see on home pages are three or four purchase options, with a &#8220;read more&#8221; below each offer. These link to plans with additional options. More often than not, these plans simply display features and lack value-add content on solutions.<\/p>\n<p>Here&#8217;s the catch &#8211; the major search engines prioritize relevant content; that is, those pages with rich content rank higher in their Search Engine Results Pages (SERPS). Very focused product pages may not reflect the highest number of hits to your site, but they will produce higher conversion ratios. And if, at the end of the day, money in your pocket matters, tweaking your product pages might be a good idea.<\/p>\n<figure id=\"attachment_1431\" aria-describedby=\"caption-attachment-1431\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-medium wp-image-1431\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/successful-300x211.jpg\" alt=\"online success\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/successful-300x211.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/successful-512x361.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/successful.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1431\" class=\"wp-caption-text\">Tweak for success<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tweaking_for_Success\"><\/span>Tweaking for Success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The key to tweaking a product page is NOT to tweak it to the search engines, rather to your visitor &#8211; your prospect. Keyword research helps. What keywords, keyword phrases or extended keyword phrases are being queried currently to find your products (or your competitor&#8217;s products)?<\/p>\n<p>Imagine you&#8217;re a shopper and have just queried &#8220;VPS Services&#8221;? Is there a product page on your site with that extended keyword phrase? And does that phrase fit organically within your content &#8211; meaning it isn&#8217;t repeated 15 times on the page. Most ezine article submission sites recommend no more than 2% keyword saturation, meaning for every 100 words, no specific keyword should show up more than twice in the content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"My_Recommendation\"><\/span>My Recommendation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether your goal is increased sales, lead generation or branding, the basics remain the same. Make it easy to navigate to the BUY button. Include keywords, keyword phrases and extended keyword phrases on your product pages that directly correspond to queries currently being entered on the search engines that are relevant to your product or service.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0[1] and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>\u00a0[2]. We\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"Homes pages are the online portal for your business Home pages are those pages on your website where&hellip;","protected":false},"author":3,"featured_media":2356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[11,1,10],"tags":[],"class_list":{"0":"post-1425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-around-the-web","8":"category-geneal","9":"category-tutorials-tips","10":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1425"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/2356"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}