{"id":1456,"date":"2025-06-20T18:15:22","date_gmt":"2025-06-20T18:15:22","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1456"},"modified":"2025-06-20T18:30:19","modified_gmt":"2025-06-20T18:30:19","slug":"why-your-business-should-be-value-add","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/","title":{"rendered":"Why your Business Should be Value-add"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-2596 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/cloud.jpg\" alt=\"Value-add services\" width=\"600\" height=\"405\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/cloud.jpg 600w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/cloud-300x203.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/cloud-512x346.jpg 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#Value-add_is_your_companys_unique_blend_of_products_and_services_and_how_those_are_perceived_by_your_prospects_and_clients\" >Value-add is your company&#8217;s unique blend of products and services, and how those are perceived by your prospects and clients.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#Communication_is_key\" >Communication is key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#Expertise_is_a_business_value-add\" >Expertise is a business value-add<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#Web_hosting_value-adds\" >Web hosting value-adds<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-business-should-be-value-add\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Value-add_is_your_companys_unique_blend_of_products_and_services_and_how_those_are_perceived_by_your_prospects_and_clients\"><\/span>Value-add is your company&#8217;s unique blend of products and services, and how those are perceived by your prospects and clients.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may be offering value-add services, yet aren&#8217;t growing as expected. This often happens when you don&#8217;t effectively communicate your expertise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Communication_is_key\"><\/span>Communication is key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What&#8217;s behind your value-add? If you don&#8217;t spell out everything you do, starting with your estimates and proposals &#8211; to invoices, your value-add could be overlooked.<\/p>\n<p>What does it take to provide your business solution? Infrastructure, research, surveys, reports, travel time, understanding the competition, proof reading, editing, revisions, design work, interviews, phone calls, industry schooling and licensing?<\/p>\n<p>The list goes on and on, but are these communicated to your prospects and clients? If not, your value-add will be negatively impacted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expertise_is_a_business_value-add\"><\/span>Expertise is a business value-add<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why do I pay my automotive dealer $115+\/hour for labor? When I was repairing typesetters, our first hour labor rate was $180.00, and that was 25 years ago. Hair coloring and styling can run $100.00+.<\/p>\n<p>And these rates are invoiced and paid routinely because there&#8217;s a perception of value associated with each service.<\/p>\n<p>The perception of your value can be elevated via marketing campaigns, blogs, case studies, testimonials and so on.<\/p>\n<figure id=\"attachment_1460\" aria-describedby=\"caption-attachment-1460\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-1460 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/business-plan-300x225.jpg\" alt=\"Business Plan\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/business-plan-300x225.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/business-plan-512x384.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/business-plan-320x240.jpg 320w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/business-plan.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1460\" class=\"wp-caption-text\">You need a business plan that leads to a lot of YES&#8217;s<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Web_hosting_value-adds\"><\/span>Web hosting value-adds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Among the value-adds I envision as important for a web hosting provider, infrastructure, 24\u00d77 support and hands-on expertise rank high.<\/p>\n<p>Every provider, it seems, has bronze, silver and gold plans. For providers, if your value-add is eCommerce, disaster recovery or managed services, how do you communicate what makes your service unique, and worth the price you advertise?<\/p>\n<p>If you offer collocation, how do your plans differ from your competition? Would two 20 AMP circuits per rack be a value-add, or simply norm?<\/p>\n<p>If you offer business class shared web hosting plans, would that be a <a href=\"https:\/\/nanoglobals.com\/glossary\/value-add\/\" target=\"_blank\" rel=\"nofollow noopener\">value-add<\/a>? Certainly, value-adds are competition driven. What is your unique selling proposition?<\/p>\n<p>Do your prospects and clients know how you differ from your competition? Telling them, or not, will impact your business.<\/p>\n<p>Clearly, a few very popular methods to get the word out about your products or services would be via social media portals like LinkedIn, Pinterest, Instagram, Facebook and Twitter. This is a long term strategy, so persistency is paramount.<\/p>\n<p>As you grow your followers, your business value-add products and services will begin to brand your company, setting up consistency in the growth of your company.<\/p>\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost RAID Server Solutions\" width=\"400\" height=\"80\" \/><\/h4>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Asia optimized routes improve the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or <a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Value-add is your company&#8217;s unique blend of products and services, and how those are perceived by your 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