{"id":1820,"date":"2024-04-25T01:48:00","date_gmt":"2024-04-25T01:48:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1820"},"modified":"2024-04-25T15:57:14","modified_gmt":"2024-04-25T15:57:14","slug":"why-your-website-should-always-be-a-good-host","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/","title":{"rendered":"Why Your Website Should Always Be A Good Host"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"850\" height=\"350\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/dedicated-server-hosting-1.jpg\" alt=\"\" class=\"wp-image-4164\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/dedicated-server-hosting-1.jpg 850w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/dedicated-server-hosting-1-300x124.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/dedicated-server-hosting-1-512x211.jpg 512w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n<p>Whether you\u2019re looking to drive online sales, phone calls, or sign ups, your website should always be a <a href=\"https:\/\/www.pinterest.com\/pin\/5911043242957040\/\" target=\"_blank\" rel=\"nofollow noopener\">good host<\/a>. Your site needs to naturally and instinctively preempt user behavior, mimic user language, and generally respond to their digital needs. Here are some reasons why your web pages need to roll out the red carpet \u2014 and how you can ensure that yours will always receive a 5-star rating from your users.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#Your_website_is_the_true_hub_of_your_digital_brand\" >Your website is the true hub of your digital brand.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#People_like_to_enjoy_themselves_when_they_shop\" >People like to enjoy themselves when they shop.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#Secure_environment_enjoyable_environment\" >Secure environment = enjoyable environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#Funneling_purpose\" >Funneling purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#Community_building\" >Community building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#Accessibility\" >Accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#Embrace_your_role_as_project_manager\" >Embrace your role as project manager<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-your-website-should-always-be-a-good-host\/#i\" >\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Your_website_is_the_true_hub_of_your_digital_brand\"><\/span><span style=\"font-size: 12pt;\">Your website is the true hub of your digital brand. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Sometimes, it even stands in for your brand altogether. Your social media, your branded copy, your PPC, your emails \u2014 they all converge on your website.\u00a0<\/span>Reviewing your site should start with a thorough audit, ranking and scoring your site in terms of its usability and user experience (UX). You want to score your site\u2019s design, content, and copy in function of its ability to elicit the right reactions in users.<\/p>\n<p>Remember, this is not about subjective judgements on your website design \u2014 but about focusing on how easy users find locating and sorting through the information on your webpages.<\/p>\n<p><span style=\"font-size: 12pt;\"><em>Apps provide a great example of fantastic UI (user interface) \u2014 stretching the relationship between visuals, copy, and actions to the extreme. Take a look at popular apps and see what you can learn from how they approach design decisions. Notice the emphasis on mobile-first and <\/em><a href=\"https:\/\/www.shopify.com\/encyclopedia\/conversational-commerce\" rel=\"nofollow\"><em>conversational commerce<\/em><\/a><em>. <\/em><\/span><\/p>\n<p><strong><span style=\"font-size: 12pt;\">A good CX = more sales<\/span><\/strong><\/p>\n<p>A great online customer experience will result in more sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"People_like_to_enjoy_themselves_when_they_shop\"><\/span>People like to enjoy themselves when they shop.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From casual mobile scrollers, to lunchtime desktop shoppers, a better shopping experience will improve your business bottom line.<\/p>\n<ol>\n<li>Speed is crucial, especially when shoppers come to you on mobile. Make sure that any imagery or videos are sufficiently compressed, and don\u2019t make users wait around for carousels<\/li>\n<li>Ease of use is another important factor \u2014 from form fields, to CTAs (calls to action), make sure everything is instinctive and needs no explaining. You want a 100% frictionless checkout or contact page)<\/li>\n<li>Great customer experiences don\u2019t stop at your website \u2014 make sure that any customer support calls, chats, and social media conversations are also delivering a great experience. A good website won\u2019t be able to save a brand who doesn\u2019t serve their customers well.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Secure_environment_enjoyable_environment\"><\/span><span style=\"font-size: 12pt;\">Secure environment = enjoyable environment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Website security is not \u2018optional\u2019. Secure hosting is a must-have \u2014 it will help <a href=\"https:\/\/www.prolimehost.com\/blogs\/understanding-ddos-attacks\/\" target=\"_blank\" rel=\"noopener\">secure your site from attacks<\/a>, but it will also help your site <em>always <\/em>function at peak performance levels, even when it\u2019s put under pressure doing seasonal traffic spikes. The best website security is the kind that\u2019s almost invisible to users \u2014 they will enjoy a glitch-free experience with you, and won\u2019t question your trustworthiness. However, show them a chink in your security armor, and they could be running a mile&#8230;<\/p>\n<p>Even if you\u2019ve gone for a hosted website or online store, you should still invest in website security. A pro-active approach will ensure the safety and happiness of your online guests, so download extra apps and plugins, and don\u2019t \u2018coast\u2019 when it comes to securing your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funneling_purpose\"><\/span>Funneling purpose<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Does your website have a clear user or sales funnel? A lot of otherwise great sites fail, because they are trying to accommodate too many buyer personas at once; or the site doesn\u2019t really have a clear structure. If your sales plan is vague, go back to the drawing board, and define how you want your website to function as part of your lead-generation strategy. A strategic approach is the only approach.<\/p>\n<ol>\n<li>Conversion rate optimization can help you make the most of any current site traffic, so hire in a specialist to optimize your current site. Just tweaking a few words and running some simple A\/B tests could make the world of difference. It\u2019s often more cost-effective to work with what you\u2019ve got, rather than seek out new traffic<\/li>\n<li>Does your information architecture and internal linking structure support purpose? Conduct a site crawl of all your pages and review your title tags, and internal links to see whether you are really offering a clear narrative path to users<\/li>\n<li>If you are trying to accommodate multiple different audience groups, try to factor them into the site design, and create clear funnels and journeys.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Community_building\"><\/span>Community building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many websites don\u2019t deliver thanks to their \u2018me, me, me\u2019 culture that makes them sound, look, and feel disingenuous. You\u2019ll want to step up your game and make your site look and feel part of a thriving online community.<\/p>\n<p>Here\u2019s how:<\/p>\n<ol>\n<li>Reviews &amp; testimonials \u2014 the more the better<\/li>\n<li>User generated content \u2014 integrate this into your website with social media carousels<\/li>\n<li>Use your community to create content as well \u2014 feature your users and customers<\/li>\n<li>Social media feeds can help give people an at a glance view of your brand community<\/li>\n<li>A blog is a great place to share events \u2014 just make sure your blog is the kind that people will actually want to read, rather than a corporate PR piece.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Accessibility\"><\/span><span style=\"font-size: 12pt;\">Accessibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Accessibility often gets knocked off the list during a web build in favor of more \u2018sexy\u2019 considerations like design, but making sure your site is accessible is hugely important. Information should be equally available to everyone in this world, regardless of their individual ability.<\/p>\n<ol>\n<li>Can people using screen readers get around your site well?<\/li>\n<li>Have you got big text options? What about your color contrast options?<\/li>\n<li>Are you actively collecting feedback from your user community on how you\u2019re faring in accessibility terms?<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Embrace_your_role_as_project_manager\"><\/span><span style=\"font-size: 12pt;\">Embrace your role as project manager<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a webmaster, you have an active role in the life of your website. It\u2019s your responsibility to ensure that web developers, designers, copywriters, marketers, SEOs etc. successfully collaborate on your site. Without proper project management, your site runs the risk of looking disjointed or amateurish, or majorly lacking in one of the core departments. This is a fatal mistake \u2014 undermining your audience\u2019s trust in your product or services.<\/p>\n<ol>\n<li>Use apps like <a href=\"https:\/\/www.invisionapp.com\/\" target=\"_blank\" rel=\"nofollow noopener\">InVision<\/a> to help all interested parties feedback on design elements quickly, ensuring that a final website design is reached quickly and painlessly<\/li>\n<li>Don\u2019t neglect copy for the sake of design, or vice versa. The best websites have a seamless relationship between the two<\/li>\n<li>Agility and <a href=\"https:\/\/buzzfixer.com\/seasonal-marketing-campaigns\/\" target=\"_blank\" rel=\"nofollow noopener\">marketing seasonality<\/a> mean that you\u2019ll have to regularly update the website with banners and ads<\/li>\n<li>It\u2019s your role to collate user feedback and opinions on the site design \u2014 you can collect data in video format, as well as interview people face-to-face.<\/li>\n<\/ol>\n<p><em>Your website should be SO much more than a static brochure. Make it come alive by factoring the human element into your site build and design, and constantly review your achievements, or failures, through their lens. <\/em><\/p>\n<p><strong><img decoding=\"async\" class=\"alignleft size-full wp-image-1825\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Victoria-Greene.jpg\" alt=\"Victoria Greene\" width=\"99\" height=\"99\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Victoria-Greene.jpg 99w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Victoria-Greene-150x150.jpg 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Victoria-Greene-65x65.jpg 65w\" sizes=\"(max-width: 99px) 100vw, 99px\" \/>Victoria Greene <\/strong>is a content consultant. On her blog, <a href=\"https:\/\/victoriaecommerce.com\/\" target=\"_blank\" rel=\"nofollow noopener\">VictoriaEcommerce<\/a>, she shares tips on how companies can improve the way they represent their brand online. She\u2019s worked with a variety of successful online brands, and now she wants to build her own&#8230;.<\/p>\n<p>\u00a0<\/p>\n<h4><img decoding=\"async\" class=\"aligncenter size-full wp-image-51\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost\" width=\"400\" height=\"80\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg 400w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935-300x60.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. \u00a0For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>","protected":false},"excerpt":{"rendered":"Whether you\u2019re looking to drive online sales, phone calls, or sign ups, your website should always be a&hellip;","protected":false},"author":3,"featured_media":4638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[11,1,10],"tags":[120,123,24,107,113,139,106,33,62],"class_list":{"0":"post-1820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-around-the-web","8":"category-geneal","9":"category-tutorials-tips","10":"tag-asia-optimized","11":"tag-china-optimized","12":"tag-dedicated-servers","13":"tag-dedicated-servers-usa","14":"tag-gaming-servers","15":"tag-prolimehost","16":"tag-virtual-private-servers","17":"tag-vps","18":"tag-website","19":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1820"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/4638"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}