{"id":1848,"date":"2017-11-21T19:53:31","date_gmt":"2017-11-21T19:53:31","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=1848"},"modified":"2017-11-22T19:52:51","modified_gmt":"2017-11-22T19:52:51","slug":"facebook-video-india","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/facebook-video-india\/","title":{"rendered":"Facebook \u2013 Video \u2013 India"},"content":{"rendered":"<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/1NgARTeYlm4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><img decoding=\"async\" class=\"alignleft size-medium wp-image-1849\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Digital-Video-300x224.jpg\" alt=\"Digital Video\" width=\"300\" height=\"224\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Digital-Video-300x224.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Digital-Video-512x382.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Digital-Video-320x240.jpg 320w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Digital-Video.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>What do these three have in common? First, India touts the most Facebook users in the world. It should come as no surprise then that Facebook is pushing its video platform that direction.<\/p>\n<p><strong>Facebook versus YouTube<\/strong><\/p>\n<p>As Facebook is on a mission to compete with Google\u2019s own \u201cYouTube,\u201d with the launch of Watch, its video dedicated hub, it\u2019s targeting India\u2019s base of video enthusiasts on multiple fronts.<\/p>\n<p><strong>Funding<\/strong><\/p>\n<p>Facebook has funded a good number of the shows that launched on Watch in its video initiative, which currently lists in excess of one hundred series.<\/p>\n<p><strong>India, a perfect match for Watch<\/strong><\/p>\n<p>As Facebook expands its video OTT platform, it plans on diverting eyes away from YouTube. OTT stands for \u201cover-the-top,\u201d a definition used for the delivery of TV and film content over the World Wide Web, without requiring viewers to subscribe to a traditional satellite pay-TV or cable service like Time Warner Cable or Comcast.<\/p>\n<p><strong>When is this projected to go live?<\/strong><\/p>\n<p>Facebook intends to launch this initiative early 2018, and that\u2019s just around the corner.<\/p>\n<p><strong>Leading the video charge<\/strong><\/p>\n<p>Netflix\u2019s fabled success has forced TV competitors to adapt. Currently, nearly two million viewers have subscribed to HBO\u2019s Now, making it a strongly branded destination for video content.<\/p>\n<p><strong>What Facebook needs to do to compete<\/strong><\/p>\n<p>Facebook intends to rely heavily on its discoverability features, which break down into a couple of categories. Those are WatchList and Discover, each with sub-sections. Discover will have sections called Coming Soon, News This Week and What Friends Are Watching while Watchlist is more or less a personalized feed.<\/p>\n<p><strong>Using its existing data to show a viewer what they\u2019re more likely to enjoy<\/strong><\/p>\n<p>It\u2019s well known that Facebook has a plethora of data on hand, which they intend to use to show viewers what they\u2019re more likely to enjoy. To top that off in India, Facebook has plans to add regional-language content on Watch.<\/p>\n<p><strong>Is Cricket popular in India?<\/strong><\/p>\n<p>Asking if Cricket is popular in India is like asking if soccer is popular in Brazil. Unfortunately for Facebook, they got outbid to live stream Indian cricket matches by Star India.<\/p>\n<p><strong>Mobile viewing<\/strong><\/p>\n<p>Given the rapid increase in smartphone users across India, Facebook\u2019s platform is a nice fit as its content was typically designed with mobile viewing in mind. Combine that with the fact that most Indians have Facebook accounts, Watch is on the fast path to success there.<\/p>\n<p><strong>BROUGHT TO YOU BY PROLIMEHOST<\/strong><\/p>\n<p>We\u2019ve been in the web hosting industry for ten years, helping hundreds of clients succeed in what they do best and that\u2019s running their business. 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To finish the decoding make sure that JavaScript is enabled in your browser.\"><span \n                data-original-string='HBw1CfrBkSqUuCo5XznoXQ==223JSmX7MtyTxOZ8KBPzvf\/KO6yRluOQkDbeseuHbuzF\/Q='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>Sa<span class=\"apbct-blur\">***<\/span>@<span class=\"apbct-blur\">*********<\/span>st.com<\/span><\/a><strong>. We\u2019re here to help.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"What do these three have in common? First, India touts the most Facebook users in the world. It&hellip;","protected":false},"author":3,"featured_media":1849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[11,1,88],"tags":[],"class_list":{"0":"post-1848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-around-the-web","8":"category-geneal","9":"category-video","10":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/1848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/1849"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}