{"id":185,"date":"2015-06-01T07:51:57","date_gmt":"2015-06-01T07:51:57","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=185"},"modified":"2017-01-06T18:07:33","modified_gmt":"2017-01-06T18:07:33","slug":"the-impact-of-social-media-why-it-is-important","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/the-impact-of-social-media-why-it-is-important\/","title":{"rendered":"The Impact of Social Media & Why It Is Important"},"content":{"rendered":"

There are more than\u00a03 billion internet users worldwide. Half of the internet users live in a brand new world called social media. People are getting social media addicts day by day spending countless hours on Facebook, Twitter, Instagram and LinkedIn.<\/p>\n

\"The
The Impact of Social Media<\/figcaption><\/figure>\n

Facebook dominates the internet with over a\u00a0billion users across the world. Twitter counts more than 300 million users and so is the case with LinkedIn, Pinterest and other social media websites.<\/p>\n

Social media has a great impact on our daily lives. We share fun, political views, education, brands, business information and\u00a0a lot more\u00a0on\u00a0the social media. Today, every online shopper expects a\u00a0Facebook\u00a0page with customer reviews and ratings before making a purchase.\u00a0Social media is no less than a ditto virtual copy of the real world, sharing daily work routine, fun, reviews, and shopping around. Gone are the days when the websites were enough to gain the customer trust. It has become a business need to have a Facebook\u00a0page,\u00a0Twitter\u00a0account and a LinkedIn profile to survive the competition.<\/p>\n

If you are still on the fence, you are leaving great money on the table for no reason. Social media\u00a0offers\u00a0a huge opportunity\u00a0for\u00a0the businesses to reach the right audience. It is not only the fastest method to reach your\u00a0audience, but\u00a0one of the most affordable strategies to target real customers. You can easily target users on the basis of interest, location, age and trends in low-cost as compared to Google network and print media.<\/p>\n

Below are some great benefits, highlighting the importance of social media for businesses.<\/p>\n

Word of Mouth: <\/strong>The top reason to select an online product out of hundreds \u2013 is just because of the recommendations of your friends or contacts in your circle.<\/p>\n

Word of mouth is the most powerful and evergreen technique to grow all types of businesses. Word of mouth involves reviews and opinions of the real users. Social media is extremely powerful in spreading word of mouth. Social media is a global network of online users residing in different parts of the world. You could easily reach a global market\u00a0using social media. Imagine a\u00a0user, appreciating\u00a0your product or services having a few thousand friends or followers. Each of his friends sharing the status further expands\u00a0your reach to the millions. This is the simplest example to spread the word.
\n<\/strong><\/p>\n

Customer Relationship Building: <\/strong>Social platforms like Twitter, Facebook, and LinkedIn are the most\u00a0effective tools to strengthen customer relationships. Customers feel comfortable with\u00a0businesses with a social following. It is a great way to gain more trust. You can easily share updates, and convey messages to your customers with real-time feedback and results.<\/p>\n

You get a fair chance to engage your audience by sharing interesting content in your niche. Sharing quality content related to your product makes you an authority in your business area. This is not only useful for customer\u00a0retention, but it\u00a0generates a loyal following for\u00a0your business.<\/p>\n

Social media is also the fastest way to broadcast your promo offers. If you are lucky to promote special offers at\u00a0the right time, you can generate lots of sales overnight. We hear many success stories going viral on social media followed by huge profit.<\/p>\n

Better Search Engine Ranking<\/strong>: <\/strong>The referral traffic from major social websites has a great impact on the search engines. The referral visitors usually spend more time on the websites with\u00a0a lower bounce rate. The search engines follow the social signals to determine how popular you are. A website with\u00a0low social traffic, ranks\u00a0lower in the eye of the search engines.<\/p>\n

Cut marketing costs<\/strong>: <\/strong>Social media marketing has miraculous results for fashion, fun and entertaining\u00a0products. It is the cheapest and most effective marketing method for online businesses. Digital marketers are spending thousands of\u00a0dollars to reach\u00a0the potential customers and expand business throughout the world.<\/p>\n

Social media\u00a0advertising\u00a0is not only cost-efficient, but\u00a0offers better conversion as compared to typical marketing methods. Creating a Facebook\u00a0page will cost you zero dollars. You can easily build\u00a0a fan base\u00a0by spending couple of dollars per day to reach your targeted areas.<\/p>\n

Famous marketers suggest that every business must spend minimum $1 per day on\u00a0Facebook\u00a0to brand themselves. You can easily reach\u00a01000 – 5000 viewers depending on your niche and product by spending a buck per day. If you carefully craft your ad, you can easily generate leads or make direct sales. Facebook ads are fairly cheaper as compared to Google AdWords. Google marketing strictly relies on keywords. There are chances that you may not compete on some keywords even spending $50 or more. However Facebook advertisements are based on the interest of the audience. This helps you to reach out to masses spending three times less than the Google and other marketing mediums.<\/p>\n

Conclusion: <\/strong>Ignoring social existence is a huge mistake. It has a lot of potential for businesses of all types and sizes. It is the latest marketing tool to reach out local and international customers by creating a loyal fan base.<\/p>\n

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