{"id":2047,"date":"2022-10-26T01:20:00","date_gmt":"2022-10-26T01:20:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=2047"},"modified":"2022-10-26T14:04:54","modified_gmt":"2022-10-26T14:04:54","slug":"increase-organic-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/","title":{"rendered":"Increase Organic Traffic To Your Website"},"content":{"rendered":"\n<p><img decoding=\"async\" width=\"800\" height=\"383\" class=\"wp-image-1348\" style=\"width: 800px;\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Search-engine-optimization.png\" alt=\"Search engine optimization\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Search-engine-optimization.png 711w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Search-engine-optimization-300x143.png 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Search-engine-optimization-512x245.png 512w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n\n\n\n<p><a href=\"https:\/\/useinsider.com\/glossary\/organic-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Organic traffic<\/a> is traffic you receive from free click-throughs in search engines (not sponsored). The higher your site ranks, the more traffic you receive, thus higher revenues on the backside. Paid traffic would be traffic obtained via banner ads or programs like AdSense. Bottom line to increase profits, reduce overhead and increase productivity. So how do you make your website more productive without shelling out a ton of money on paid advertising?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#Google_Algorithms_Put_to_the_Test\" >Google Algorithms Put to the Test<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#So_what_is_this_%E2%80%98FREE_Traffic%E2%80%9D_Big_Secret\" >So, what is this \u2018FREE Traffic\u201d Big Secret?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#Viewing_Patterns_Take_Center_Stage\" >Viewing Patterns Take Center Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#So_what_do_todays_viewing_patterns_tell_us_about_paid_ads\" >So, what do today\u2019s viewing patterns tell us about paid ads?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#Organic_Traffic_is_KING\" >Organic Traffic is KING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#What_does_Google_look_at_today_to_rank_organic_listings\" >What does Google look at today to rank organic listings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#How_do_todays_algorithms_differ_from_years_past\" >How do today\u2019s algorithms differ from years past?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#Enter_Google_Current_Algorithms\" >Enter Google Current Algorithms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#Going_Forward\" >Going Forward<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.prolimehost.com\/blogs\/increase-organic-traffic-to-your-website\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Algorithms_Put_to_the_Test\"><\/span>Google Algorithms Put to the Test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For years, I\u2019ve been reading about how complex Google algorithms were. We\u2019ve witnessed a number of cycles or shifts in how Google analyzes and ranks sites, but if you tie in Google\u2019s history of acquisitions and free tools, their core emphasis (today) lies within three (3) PRIMARY variables \u2013 all driven by human activity. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_what_is_this_%E2%80%98FREE_Traffic%E2%80%9D_Big_Secret\"><\/span>So, what is this \u2018FREE Traffic\u201d Big Secret?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I can\u2019t tell you the number of times I\u2019ve seen the phrase, \u201cContent is King\u201d or \u201cContent is King Kong.\u201d I\u2019ve said this myself in a past life.&nbsp;<strong>The real KING today is Organic Search Traffic!!<\/strong> Think about this for a second. What does paid advertising get you? It gets you a position on a page with the expectation that being seen at the top of that page will result in a click through to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viewing_Patterns_Take_Center_Stage\"><\/span>Viewing Patterns Take Center Stage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Numerous studies have been conducted by leading SEO firms to determine viewing patterns and projected click through patterns over the years. Going back to the early 2000\u2019s, banner advertising worked very well, drawing over a 30% click through rate. When banner advertising fell out of favor, the trend evolved to link building, but a ton of black hat SEO strategies forced Google to revise their algorithms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_what_do_todays_viewing_patterns_tell_us_about_paid_ads\"><\/span>So, what do today\u2019s viewing patterns tell us about paid ads?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Very simply that organic traffic is growing and paid is declining. Here\u2019s a question for you. When you do a search query on Google, do you read the sponsored ads at the top of the page? Studies have shown that those viewers who do read them is on the decline. Consider this \u2013 sponsored ads were only drawing 5% of the click throughs in their prime, and even less now. So where are the other 95% of the click throughs occurring?<\/p>\n\n\n\n<p>The answer is in Google\u2019s organic listings, the&nbsp;<strong>FREE<\/strong>&nbsp;ones!! Banner Ads don\u2019t even register, and sponsored ads aren\u2019t much better. Currently, paid listings that appear above the organic listings receive only 2 to 3 percent of the available clicks. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organic_Traffic_is_KING\"><\/span>Organic Traffic is KING<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not only is organic traffic FREE, but it also receives the majority of all traffic. The first organic listing receives over 40% of the available traffic, while the second, or number two, receives nearly 20%. Let\u2019s say you\u2019re running an AdWords campaign and you\u2019re getting 1000 clicks per day (multiply those clicks by your cost per click \u2013 OUCH). Compare that to number one in Google\u2019s organic listing at 40%. Your paid 1000 clicks translate to 8000 FREE organic clicks. And viewing patterns indicate the first ten organic search positions outperform even the number 1 paid ad on the same page. OK, you\u2019re saying that you know it\u2019s important to rank high in SERPS, so how is this a big secret?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_Google_look_at_today_to_rank_organic_listings\"><\/span>What does Google look at today to rank organic listings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While Google doesn\u2019t divulge their algorithms publicly, they do post recommendations and guidance. We do know they look at content, which is essentially the domain name itself, certain meta tags and so. They still look at links, both inbound and outbound, assigning authority to those links. And this should be no surprise that they look at the human element which is activity. This consists of traffic, RSS subscriptions, comments on blogs, updates to your site and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_todays_algorithms_differ_from_years_past\"><\/span>How do today\u2019s algorithms differ from years past?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I think\nwe all remember PageRank. Up until about 2003, Google counted the number of\ninbound links to a site, applied a ranking score to each (based on quality),\nand the sites with the most quality inbound links ranked highest.<\/p>\n\n\n\n<p>When Google introduced AdSense, a shift to content ensued. The focus was to create a ton of pages with content and then place Google\u2019s ads on them. When visitors to those websites clicked thru on the ads, Google split the ad revenue with the site owners. What happened?&nbsp; For a few years, content worked well, but the SERPS began to be overrun with spam. Another shift was incorporated to regain relevancy, going back to a more robust emphasis on links. This was quickly countered with SEO tactics like link wheels, irrelevant comments on do-follow blogs, robotic article rewrites that were posted everywhere linking back to a main website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enter_Google_Current_Algorithms\"><\/span>Enter Google Current Algorithms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Essentially, Google now rewards activity and freshness, meaning more relevance is given to sites that routinely update their content. They still factor in link juice and volume of relevant content, but human activity (social media) is the prevailing trend across all industries.<\/p>\n\n\n\n<p>Over\nthe years, Google has invested heavily in technology that measures HUMAN\nACTIVITY. Think about all the programs and businesses they\u2019ve invested in, many\nthat never turned one penny in profit. Why? As long as SEO practitioners could\nautomate strategies to exploit Google\u2019s algorithms, their rankings and AdSense\nrevenue was diluted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Going_Forward\"><\/span>Going Forward<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consider this, user statistics are being sent to Google on a massive scale. Google\u2019s algorithms are updated frequently though with primary emphasis on traffic. Note, avoid automated programs. Google has garnered a wealth of information about human trends and SEO tactics over the years and can see through most attempts to exploit their services.<\/p>\n\n\n\n<p>It\u2019s\nbest to create organic websites that are highly relevant to the service or\nproducts you offer, then create activity on that site by embracing social media\n(Facebook, Twitter, etc.), incorporating a do-follow blog (moderating comments\nand disabling spam links), then tweak your site as needed.<\/p>\n\n\n\n<p>If done properly, your website will not (realistically) leap to number one overnight but will rise in Google\u2019s rankings over the first 30 to 90 days. Backlinks and quality content are still important, but my recommendation is to emphasize ACTIVITY.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost\" width=\"400\" height=\"80\"><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>&nbsp;all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n\n\n\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n\n\n\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>We only use enterprise-class hardware in our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>&nbsp;[1] and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>&nbsp;[2]. For everything from gaming servers to&nbsp;<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"Organic traffic is traffic you receive from free click-throughs in search engines (not sponsored). The higher your site&hellip;","protected":false},"author":3,"featured_media":1348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/2047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=2047"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/2047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/1348"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=2047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=2047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=2047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}