{"id":2119,"date":"2025-06-06T16:07:02","date_gmt":"2025-06-06T16:07:02","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=2119"},"modified":"2025-06-06T16:18:15","modified_gmt":"2025-06-06T16:18:15","slug":"increasing-the-odds-that-your-online-shopper-will-buy","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/","title":{"rendered":"Increasing the Odds that Your Online Shopper Will Buy"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><img decoding=\"async\" width=\"600\" height=\"256\" class=\"wp-image-2448\" style=\"width: 600px;\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/ecommerce-300x128-1.jpg\" alt=\"Online Shopping\"><\/p>\n\n\n\n<p>The key to increasing the odds that your online shopper will buy is to approach your design from your visitor\u2019s point of view. How do you see them interacting with your site? Design is&nbsp;about perception (by the visitor) so user-centric designs lead to more successful &amp; profitable websites.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#The_importance_of_first_impressions\" >The importance of first impressions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#Long_unbroken_blocks_of_text_will_turn_off_your_visitors\" >Long unbroken blocks of text will turn off your visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#Your_content_needs_to_be_value-add\" >Your content needs to be value-add<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#Is_your_SOLUTION_reasonable\" >Is your SOLUTION reasonable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#Shopping_cart_abandonment\" >Shopping cart abandonment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#What_makes_you_unique_and_sellable\" >What makes you unique and sellable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#Trust_is_HUGE\" >Trust is HUGE!!<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/increasing-the-odds-that-your-online-shopper-will-buy\/#ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_importance_of_first_impressions\"><\/span><strong>The importance of first impressions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just as in personal encounters,&nbsp;first impressions are killer. Load up your home page with clutter and you\u2019ll lose your visitor faster than \u2026 well, faster than my Goldendoodle can woof down a hot dog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Long_unbroken_blocks_of_text_will_turn_off_your_visitors\"><\/span>Long unbroken blocks of text will turn off your visitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ponder\nthis. What do you do when you stumble across a site that has long blocks of\nunbroken text on the home page? Most visitors simply glance at new pages, then\nmaybe scan some text. They\u2019re searching for something, so if they find that\nSOMETHING or even something vaguely similar, more often than not, they\u2019ll skip\neverything else on that page and click through.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_content_needs_to_be_value-add\"><\/span>Your content needs to be value-add<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What are your visitors thinking? Basically, user habits on the Web aren\u2019t that different from customers\u2019 habits in a store. Once they find something of interest and click through, if the new page doesn\u2019t immediate match up to their expectations, what do they do? HIT THE BACK BUTTON!! Why? Surfers have become accustomed to instant gratification, and if not on your site, certainly on your competition\u2019s website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_your_SOLUTION_reasonable\"><\/span>Is your SOLUTION reasonable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once\nyou\u2019ve captured their attention,&nbsp;what factors motivate visitors to\nconvert? Converting to me could be giving up their email address, going to live\nchat to speak to an operator, filling in a quote request or actually calling\nvia telephone for more info. Of course, ordering online works well also. Here,\nI believe great content out-trumps visual design. As far back as I can remember\n(in sales), solutions and NOT products or services carry the day. If your\nsolution eases some pain &amp; is reasonable, the odds increase exponentially\nthat visitors will buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shopping_cart_abandonment\"><\/span>Shopping cart abandonment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With <a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"shopping cart abandonment\">shopping cart abandonment<\/a> hovering between 50-70%, understanding&nbsp;WHY could help you refine your checkout process and improve conversions.<\/p>\n\n\n\n<p>Whereas\ngetting from Point Query to&nbsp;Point Buy (complicated checkout process) used\nto dominate shopping cart abandonment, today\u2019s shoppers cite high shipping\ncosts high on their list, followed by a desire to shop around. About 1\/4 of\nprospects leave simply because the price is too high.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_you_unique_and_sellable\"><\/span>What makes you unique and sellable?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So,\nwhat makes your site unique and sellable? How does it differ from sites your\nprospects just came from or are going to? If your strategy relies on lowering\nprices alone, you\u2019re&nbsp;not necessarily missing the boat, but it\u2019 s\nnever&nbsp;venturing far from the dock. &nbsp;If your product or service doesn\u2019t\nrequire shipping and handling charges, offering a special coupon code helps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trust_is_HUGE\"><\/span>Trust is HUGE!!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Again, trust remains high&nbsp;on everyone\u2019s list. Do you have a return policy? Do you provide contact information on your site, like a brick and mortar mailing address and phone number? Do you reassure your shoppers by providing privacy and trust language? Do you offer PayPal and why is that important? Some prospects aren\u2019t comfortable&nbsp;entering their financial information on a site they just found that day, even if you\u2019ve got the best deal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\"><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>&nbsp;all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n\n\n\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n\n\n\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>We only use enterprise-class hardware in our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>&nbsp;and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to&nbsp;<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The key to increasing the odds that your online shopper will buy is to approach your design from&hellip;","protected":false},"author":3,"featured_media":2448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[207,199,120,123,43,24,107,113,198,222,139,106,33],"class_list":{"0":"post-2119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"tag-ai-servers","9":"tag-amd-servers","10":"tag-asia-optimized","11":"tag-china-optimized","12":"tag-dedicated-server","13":"tag-dedicated-servers","14":"tag-dedicated-servers-usa","15":"tag-gaming-servers","16":"tag-gpu-servers","17":"tag-online-shopper","18":"tag-prolimehost","19":"tag-virtual-private-servers","20":"tag-vps","21":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/2119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=2119"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/2119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/2448"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=2119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=2119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=2119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}