{"id":2136,"date":"2022-01-24T01:34:00","date_gmt":"2022-01-24T01:34:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=2136"},"modified":"2022-06-19T19:22:13","modified_gmt":"2022-06-19T19:22:13","slug":"from-landing-pages-to-home-pages","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/","title":{"rendered":"From Landing Pages to Home Pages"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><img decoding=\"async\" width=\"900\" height=\"525\" class=\"wp-image-1100\" style=\"width: 900px;\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/Time-for-success.jpg\" alt=\"time-for-success\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Time-for-success.jpg 640w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Time-for-success-300x175.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/Time-for-success-512x298.jpg 512w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n\n\n\n<p>How many of you use landing pages\u00a0or do you simply use anchor text hyperlinks that point an existing order page on your site?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#The_goal_of_landing_pages\" >The goal of landing pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Secondary_advantage\" >Secondary advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#The_importance_of_design\" >The importance of design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Call_to_action\" >Call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Asking_for_the_sale\" >Asking for the sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Versus_Home_Pages\" >Versus Home Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Use_Ample_White_Space\" >Use Ample White Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Consistency\" >Consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#KISS\" >KISS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Embrace_all_five_senses\" >Embrace all five senses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Analytics\" >Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Enhance_Credibility_and_Trust\" >Enhance Credibility and Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Color_and_Layout\" >Color and Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Online_Store\" >Online Store?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#Conversions\" >Conversions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.prolimehost.com\/blogs\/from-landing-pages-to-home-pages\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_goal_of_landing_pages\"><\/span>The goal of landing pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The goal of a <a href=\"https:\/\/unbounce.com\/landing-page-articles\/what-is-a-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">landing page<\/a> is to convert prospects into clients, and that\u2019s best accomplished by designing a specific page that causes a prospect to act. If you\u2019re sending prospects to your home page, then you\u2019re leaving it up to them to search your site for what they\u2019re really interested in. If you\u2019re selling shared hosting, dedicated servers, web design and a dozen other services, you need to make it as easy as possible for your prospects to get from \u201cpoint of interest\u201d to \u201cpoint of purchase.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secondary_advantage\"><\/span>Secondary advantage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\nsecondary advantage to using landing pages is&nbsp;that it allows you to easily\ntrack the effectiveness of your marketing programs. If you can\u2019t measure your\nmarketing efforts, you certainly can\u2019t effectively manage them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_importance_of_design\"><\/span>The importance of design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Style, font, color theme and white space attributes for landing pages are&nbsp;no less important than for any other page on your home site. What should differ is that your landing pages should be focused.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_to_action\"><\/span>Call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As\nalways, a good call to action creates a sense of urgency, either in number of\nitems or days left.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asking_for_the_sale\"><\/span>Asking for the sale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And as\nevery good sales representative knows you have to ask for the sale, which includes\nsome kind of order icon on your landing page. Split testing has shown that\norange converts at a better rate than red, given all other factors remain the\nsame.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Versus_Home_Pages\"><\/span>Versus Home Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whereas\nlanding pages are&nbsp;designed with a single focus or goal, home pages are\nmore so about branding, letting prospects explore your products and services while\noffering additional information about your organization. From the home page, prospects\ncan navigate elsewhere on your site to read your blog, shop or just browse, which\ntakes us back to design. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Ample_White_Space\"><\/span>Use Ample White Space<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Resist\nloading up your pages with everything imaginable. Focus is important. Use white\nspace to guide visitors as they navigate your site. Clutter simply invites\nconfusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consistency\"><\/span>Consistency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This\nreverts back to short term versus long term memory retention and branding\nprinciples. Try to use the same terminology in your prompts and menus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KISS\"><\/span>KISS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We\u2019ve\nall see the term. Keeping it simple works. Highlight the key products or\nservices you offer on your home page, then provide more in-depth information\nabout them deeper in your site. Don\u2019t try to squeeze everything onto one page\nthat scrolls forever.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embrace_all_five_senses\"><\/span>Embrace all five senses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reach\nout to your visitors in a way that they\u2019ll best understand what you have to\noffer. Use a mix of graphics and short blocks of text to capture their\nattention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Employ analytics to determine how visitors reach your site, how long they stay &amp; if they return. If your site has a high bounce rate, perhaps the search query doesn\u2019t match well with your content, or the content may need to be revamped.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhance_Credibility_and_Trust\"><\/span>Enhance Credibility and Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Add an\nAbout Us page. In an era where we\u2019re being warned to avoid certain websites as\nthey may infect your computer with all sorts of malware, it\u2019s important to\nconvey credibility at first glance. Let\u2019s face it, the design of your site\ndirectly relates to the perception of your professionalism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Color_and_Layout\"><\/span>Color and Layout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Color\nand layout&nbsp;speaks volumes about your business. Color themes are perceived\ndifferently in global markets, so it\u2019s vitally important to understand your\ntarget audience. What works for car dealerships doesn\u2019t necessarily work for\nfurniture retailers. Research your competition and emulate success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Store\"><\/span>Online Store?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Increase\nyour conversions with options, discount codes and freebies. I know if I\u2019m\ncomparing products and one vendor offers an immediate rebate, I\u2019ll opt for that\nevery day over the option to mail in some coupon and wait for weeks to get a\ncheck back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversions\"><\/span>Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re\nlooking to push a specific product or service, landing pages generally convert\nbetter. Why? Home pages present too many distractions. Think of your prospects\nlike cats. They\u2019re easily distracted, so getting them from point interested to\npoint converting means maintaining their focus throughout the purchase process.\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>&nbsp;all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n\n\n\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n\n\n\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>We only use enterprise-class hardware in our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>&nbsp;[1] and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>&nbsp;[2]. For everything from gaming servers to&nbsp;<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"How many of you use landing pages\u00a0or do you simply use anchor text hyperlinks that point an existing&hellip;","protected":false},"author":3,"featured_media":1100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/2136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=2136"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/2136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/1100"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=2136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=2136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=2136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}