{"id":319,"date":"2025-07-18T15:43:01","date_gmt":"2025-07-18T15:43:01","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=319"},"modified":"2025-07-18T15:48:18","modified_gmt":"2025-07-18T15:48:18","slug":"how-to-optimize-a-call-to-action","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/","title":{"rendered":"How to Optimize a Call to Action"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2015\/12\/Take-Action.jpg\" rel=\"attachment wp-att-348\"><img decoding=\"async\" class=\"aligncenter wp-image-348\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2015\/12\/Take-Action.jpg\" alt=\"call to action\" width=\"621\" height=\"630\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/12\/Take-Action.jpg 348w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/12\/Take-Action-296x300.jpg 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/12\/Take-Action-65x65.jpg 65w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><br \/><\/strong><\/p>\n<p>The key ingredient in every marketing plan is its <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/10\/09\/call-to-action\" target=\"_blank\" rel=\"nofollow noopener\">call to action<\/a>. If you don&#8217;t ask for the sale, the answer will always be NO. In postcard and email campaigns, you\u2019re limited in scope to a very small space in which to reinforce interest and tip prospects over the edge to buy. So what makes for an effective call to action?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#What_comprises_a_compelling_call_to_action\" >What comprises a compelling call to action?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#You_need_to_capture_your_prospects_attention_immediately\" >You need to capture your prospects attention immediately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#Do_you_use_more_than_one_call_to_action\" >Do you use more than one call to action?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#Sales_are_emotional_transactions\" >Sales are emotional transactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#Text_or_Images\" >Text or Images?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#Size_and_color_matters\" >Size and color matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#My_Recommendation_to_Increase_Conversions\" >My Recommendation to Increase Conversions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-optimize-a-call-to-action\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_comprises_a_compelling_call_to_action\"><\/span>What comprises a compelling call to action?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When my wife and I were writing the business plan for our Salon, she told me our success depended heavily on location. In fact, she repeated location, location, location over and over. Why? In the hair styling industry, you need a constant flow of walk-in traffic to augment your existing clientele, if you want to maximize your growth. It\u2019s not much different cross-industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_need_to_capture_your_prospects_attention_immediately\"><\/span>You need to capture your prospects attention immediately<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In an email broadcast, positioning your call-to-action above the scroll puts your message where? In the preview pane! So many people\u00a0never scan beyond their preview panes. In a world dominated by immediate gratification, this compares to being in the top ten of search engine results. You need to capture your prospect&#8217;s attention immediately. How? Location! You want them to be able to simply glance at the preview and click.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_you_use_more_than_one_call_to_action\"><\/span>Do you use more than one call to action?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Is just one call to action enough? Strategists reason by giving multiple calls to the\u00a0<strong>same<\/strong> action, in different sections of your broadcast, you lend weight to the call. The first call to action may be intriguing, prompting your prospect to read further (benefits\/solutions), followed by second call-to-action that puts them over the top. If you change the wording or offer different solutions in multiple calls-to-action, you risk confusing your viewers. A confused prospect never buys!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales_are_emotional_transactions\"><\/span>Sales are emotional transactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting the right tone puts your prospect in a buying posture. Using power words that demonstrate force (in your face) and personality make a strong impact. You\u2019re looking to prompt specific reactions from\u00a0<strong>their<\/strong> point of view. And it isn\u2019t just the words, rather it\u2019s their perception of the words. What\u2019s more appealing to you (on the same product)? 20% off or $ 150 off? My guess would be $ 150 off. Why? Because 20% is an unknown quantity. It sounds good, but requires some calculation. I understand $150 off immediately.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Text_or_Images\"><\/span>Text or Images?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The goal is to draw attention to your call-to-action. Extensive testing has shown that what works for some doesn\u2019t work for everyone . Changing up between text and images works better than locking into one or the other. A word of caution when using images for your call to action is that\u00a0some readers may have images disabled, so always add ALT text attributes to your images.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Size_and_color_matters\"><\/span>Size and color matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In testing, it\u2019s been surmised that bright colors outperform other colors, and orange in particular, does very well. I\u2019ve seen a lot of red calls-to-action, but subconsciously, red means STOP. A good test to determine if your call-to-action is the proper size and color is to stand about 10 feet away from your ad and see how easy it is to pick out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"My_Recommendation_to_Increase_Conversions\"><\/span>My Recommendation to Increase Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wording is key. Instead of using Buy Now, Buy, Order, Order Now or any similar wording, change your call-to-action to ADD TO CART. Put it where it\u2019s easily seen and your conversion rates will increase.<\/p>\n\n\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost RAID Server Solutions\" width=\"400\" height=\"80\"><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>&nbsp;all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">We only use enterprise-class hardware in our&nbsp;<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>&nbsp;and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to&nbsp;<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or&nbsp;<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The key ingredient in every marketing plan is its call to action. 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