{"id":387,"date":"2025-01-03T18:07:20","date_gmt":"2025-01-03T18:07:20","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=387"},"modified":"2025-01-03T20:01:12","modified_gmt":"2025-01-03T20:01:12","slug":"how-to-write-content-that-drives-traffic","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/","title":{"rendered":"How to Write Content that Drives Traffic"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft wp-image-390\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2016\/01\/Content.jpg\" alt=\"Content\" width=\"816\" height=\"543\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2016\/01\/Content.jpg 275w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2016\/01\/Content-300x200.jpg 300w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/>First, writing relevant <a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">content<\/a> that drives traffic AND offers a good return on your investment encompasses embracing any number of variables. What\u2019s currently trending in your specific industry that you could focus on to contribute value-add info for your target audience that could actually produce some tangible revenue?<\/p>\n<p>This really does entail so much more than just simply writing about your products and services because you need to have a (current) grasp of what drives prospects to even search for the types of products and services you sell. If your goal is to maximize profits, I do offer some tips here that should put you on the right path.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#Start_by_mapping_out_keywords_relevant_to_your_business\" >Start by mapping out keywords relevant to your business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#Let_me_take_one_step_backward_to_connect_traffic_to_organic_search_results\" >Let me take one step backward to connect traffic to organic search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#Why_reinvent_the_wheel_Use_your_competitors_info_to_your_advantage\" >Why reinvent the wheel? Use your competitor\u2019s info to your advantage!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#And_last_but_not_least_please_stay_on_top_of_social_media_trends\" >And last, but not least, please stay on top of social media trends<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/how-to-write-content-that-drives-traffic\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Start_by_mapping_out_keywords_relevant_to_your_business\"><\/span>Start by mapping out keywords relevant to your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By keywords I mean targeted keywords or keyword phrases that directly relate not just to your products and services, but also to the type of audience you target, the geographical culture there and any other marketing campaigns that you have ongoing.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/RankBrain\" target=\"_blank\" rel=\"noopener\">RankBrain<\/a> (one of Google\u2019s ranking factors) attempts to filter differences in cultures to guestimate what query results surfers are looking for. Content absolutely needs to be created in conjunction with those keywords and keyword phrases to maximize your SEO efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Let_me_take_one_step_backward_to_connect_traffic_to_organic_search_results\"><\/span>Let me take one step backward to connect traffic to organic search results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Heat maps that measure reading patterns have repeatedly shown that sponsored ads are consistently glazed over in favor of the first five organic listings. What you want is to be listed in those first five results and if not that, at least on page one.<\/p>\n<p>The meta title and description listed there will greatly influence the <strong>click through rates<\/strong> to your site (but not ranking), and that will require some on-site SEO optimization. I see so many listings that have NO call-to-action in their description. When I see members on various forums say that you have just 5 seconds to capture your visitor\u2019s attention once they reach your site, I contend this really begins with the search listing itself.<\/p>\n<p>I know that I personally scan the top few SERPS (search engine results pages) listings to determine which best matches my search query. Sponsored ads seem to address a broader spectrum of viewers, and I suspect surfers have become increasingly more adept over the years at drilling down their queries to get the results they\u2019re really looking for.<\/p>\n<p>Why would anyone search just for \u201cswimming pools\u201d if they were interested in purchasing one in their local area? They\u2019d get millions upon millions of results, most of which would not be relevant. I envision them typing in queries like, \u201cDune buggies for sale in Scottsdale, Arizona\u201d &#8211; \u00a0you know, someplace close to where they live. If you\u2019re selling dune buggies there, you\u2019re golden, especially if you have value-add content about dune buggies on your site. Don\u2019t forget to add your unique selling proposition and ask for the sale on the site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_reinvent_the_wheel_Use_your_competitors_info_to_your_advantage\"><\/span>Why reinvent the wheel? Use your competitor\u2019s info to your advantage!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take a look at what your competitors are doing \u2013 the ones that are ranked above you on SERPS. Analyze their content, design, graphics, backlinks and ads and then replicate those that apply. There\u2019s a very good tool that helps capture their data, but it does come with a monthly fee (I still highly recommend it). It\u2019s called <a href=\"https:\/\/www.spyfu.com\/\">SpyFu<\/a>. It\u2019ll give you their organic keywords, their estimated monthly SEO clicks, their inbound clicks from Google (organic vs paid), their paid AdWords, their estimated monthly PPC clicks and the list goes on and on. If you want to know what their estimated monthly AdWords budget is, it\u2019s on there. Do you want to know what keywords of theirs are on page one of Google\u2019s search results, or even which ones just fell off, it\u2019s on there. Is that good stuff to know? Absolutely!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"And_last_but_not_least_please_stay_on_top_of_social_media_trends\"><\/span>And last, but not least, please stay on top of social media trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t leave any opportunity on the table. Your competitors are there \u2013 guaranteed. Facebook and Twitter are two of the top social media sites to focus on for trending info in every industry. If your content simply matches whatever is currently trending, create something new and refreshing. Think outside of the box.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" \/><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming, AMD and GPU servers to <a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"First, writing relevant content that drives traffic AND offers a good return on your investment encompasses embracing any&hellip;","protected":false},"author":3,"featured_media":4647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[199,120,145,123,24,107,113,198,139,30,106,33],"class_list":{"0":"post-387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"category-tutorials-tips","9":"tag-amd-servers","10":"tag-asia-optimized","11":"tag-cheap-dedicated-servers","12":"tag-china-optimized","13":"tag-dedicated-servers","14":"tag-dedicated-servers-usa","15":"tag-gaming-servers","16":"tag-gpu-servers","17":"tag-prolimehost","18":"tag-seo","19":"tag-virtual-private-servers","20":"tag-vps","21":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/4647"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}