{"id":429,"date":"2025-02-05T18:28:10","date_gmt":"2025-02-05T18:28:10","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=429"},"modified":"2025-02-05T18:39:00","modified_gmt":"2025-02-05T18:39:00","slug":"content-marketing-some-tips","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/","title":{"rendered":"Content Marketing | Some Tips"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-432\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2016\/01\/content-marketing-300x221.jpg\" alt=\"content marketing\" width=\"646\" height=\"476\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2016\/01\/content-marketing-300x221.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2016\/01\/content-marketing.jpg 467w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n\n\n<\/p>\n<h2>\n\n\n<p>Smaller businesses are driving <a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">content marketing<\/a> initiatives by double that of large businesses.<\/p>\n<p>Over two-thirds attribute social media as their primary marketing venue. Why? Because social media works and it\u2019s far less expensive than direct mail or print\/TV advertising.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#Corporate_blogs_add_real_value_to_the_mix\" >Corporate blogs add real value to the mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#The_Challenge_of_Providing_Valuable_Content\" >The Challenge of Providing Valuable Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#The_Real_Goal\" >The Real Goal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#Content_marketing_requires_a_commitment_of_time\" >Content marketing requires a commitment of time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#Corporate_blogs_should_engage_your_entire_organization\" >Corporate blogs should engage your entire organization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/content-marketing-some-tips\/#ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"Corporate_blogs_add_real_value_to_the_mix\"><\/span>Corporate blogs add real value to the mix<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Small business blogs can increase website viewership by over 50%. \u00a0In today\u2019s business climate of shrinking budgets, blogs have become a low cost viable online marketing strategy. As higher and higher percentages of shoppers search the Internet to research products and services, well designed and maintained corporate blogs frequently add real value to the mix.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"The_Challenge_of_Providing_Valuable_Content\"><\/span>The Challenge of Providing Valuable Content<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>While content has to be relevant to the company, it needs to provide value to the visitor as well. Simply creating posts that promote your products or services will have diminished results. Ideally, blog posts should offer fresh, value-add information to the visitor, enough so that they\u2019ll want to return for more.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"The_Real_Goal\"><\/span>The Real Goal?<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>What are we are looking for on our websites? I\u2019ll venture \u201crecurring traffic.\u201d \u00a0Why? Because return visitors are considerably more likely to respond to a call-to-action. Successful blogs build regular readership that, over time, foster a business relationship of know, like and trust. Prospects just don\u2019t buy products or services. They buy from people or businesses they know, like and trust.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Content_marketing_requires_a_commitment_of_time\"><\/span>Content marketing requires a commitment of time<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Posts need to be frequent enough to sustain readership, and contain a consistent source of useful (relevant) information. Building a readership takes time, sometimes months before users recognize your blog as worth following and recommending to others.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Corporate_blogs_should_engage_your_entire_organization\"><\/span>Corporate blogs should engage your entire organization<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>If you\u2019re responsible for your company\u2019s blog, look for ways to engage others within your organization to contribute. The collective knowledge of everyone in your company shapes who you are. Connecting with your visitors on multiple levels leverages and sustains your marketing efforts, and ultimately, your return-on-investment (ROI).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" \/><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Smaller businesses are driving content marketing initiatives by double that of large businesses. Over two-thirds attribute social media&hellip;","protected":false},"author":3,"featured_media":432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[199,120,123,172,43,24,107,113,198,139,106,33],"class_list":{"0":"post-429","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"category-tutorials-tips","9":"tag-amd-servers","10":"tag-asia-optimized","11":"tag-china-optimized","12":"tag-content-marketing","13":"tag-dedicated-server","14":"tag-dedicated-servers","15":"tag-dedicated-servers-usa","16":"tag-gaming-servers","17":"tag-gpu-servers","18":"tag-prolimehost","19":"tag-virtual-private-servers","20":"tag-vps","21":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/432"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}