{"id":466,"date":"2022-02-09T01:57:00","date_gmt":"2022-02-09T01:57:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=466"},"modified":"2022-06-17T21:26:04","modified_gmt":"2022-06-17T21:26:04","slug":"using-twitter-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/","title":{"rendered":"Using Twitter to Promote Your Business"},"content":{"rendered":"<p><img decoding=\"async\" class=\"wp-image-187  aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1-300x191.jpg\" alt=\"The Impact of Social Media\" width=\"584\" height=\"372\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1-300x191.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1-1024x652.jpg 1024w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1-1536x979.jpg 1536w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1-512x326.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1-920x586.jpg 920w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1-1600x1019.jpg 1600w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/06\/social-media-1.jpg 1736w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>Twitter should absolutely be in your company\u2019s market strategy.\u00a0Ok, I admit that I didn\u2019t jump on the Twitter bandwagon right away. I didn\u2019t perceive a great deal of value in a lot of tweets I read in the early days. Twitter has evolved though, and I now realize there are plenty of super ways to leverage Twitter to grow your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#Twitter_is_another_way_to_brand_your_company\" >Twitter is another way to brand your company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#The_key_to_Twitter_is_to_be_engaging\" >The key to Twitter is to be engaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#Listening_to_tweets_can_identify_market_trends_What_are_people_interested_in_today_RIGHT_NOW\" >Listening to tweets\u00a0can identify market trends. What are people interested in today? RIGHT NOW?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#Reputation_management_on_Twitter_can_be_handled_in_real_time\" >Reputation management on Twitter can be handled in real time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#Add_on_benefits_of_tweeting\" >Add on benefits of tweeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#How_followers_perceive_your_tweets_is_critical\" >How followers perceive your tweets is critical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#Following_Twitter_on_mobile_devices\" >Following Twitter on mobile devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#Link_your_press_releases_to_Twitter\" >Link your press releases to Twitter<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/using-twitter-to-promote-your-business\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Twitter_is_another_way_to_brand_your_company\"><\/span>Twitter is another way to brand your company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brand awareness is now huge on <a href=\"https:\/\/twitter.com\/prolimehost\" target=\"_blank\" rel=\"nofollow noopener\">Twitter<\/a>. The key to branding is keeping your business in the public eye, using promotions to increase conversions for your products and services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_key_to_Twitter_is_to_be_engaging\"><\/span>The key to Twitter is to be engaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Engagement with your target audience lends to a heightened perception of know, like and trust, a crucial element in the sale of ANYTHING. And you don\u2019t have to be the originator \u2013 simply show an interest in their tweets by retweeting or commenting on them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Listening_to_tweets_can_identify_market_trends_What_are_people_interested_in_today_RIGHT_NOW\"><\/span>Listening to tweets\u00a0can identify market trends. What are people interested in today? RIGHT NOW?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gain a competitive advantage by monitoring your competition\u2019s tweets. Are they coming out with a new product or service? Or are they using Twitter in a way you haven\u2019t thought of yet?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reputation_management_on_Twitter_can_be_handled_in_real_time\"><\/span>Reputation management on Twitter can be handled in real time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reputation management\u00a0is another critical app for Twitter as it allows you to know what\u2019s being said about your brand in real-time. Quite often, simply by responding that you\u2019re working on an issue helps quell any negativity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_on_benefits_of_tweeting\"><\/span>Add on benefits of tweeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Directing tweets to landing pages can help with conversions, especially if the offer is so compelling that your tweet gets reposted.<\/li>\n<li>A significant side effect would be higher ranking in SERPS (Search Engine Results Pages) leading to increased organic conversions.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_followers_perceive_your_tweets_is_critical\"><\/span>How followers perceive your tweets is critical<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Participating in industry discussions may help others perceive your business as EXPERTS in the field.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Following_Twitter_on_mobile_devices\"><\/span>Following Twitter on mobile devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t forget mobile apps for people on the move. Twitter is ideal as a mobile communications tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_your_press_releases_to_Twitter\"><\/span>Link your press releases to Twitter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just issued a Press Release\u00a0and want to get your announcement out quickly? Spread the word by Tweeting it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0[1] and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>\u00a0[2]. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"Twitter should absolutely be in your company\u2019s market strategy.\u00a0Ok, I admit that I didn\u2019t jump on the Twitter&hellip;","protected":false},"author":3,"featured_media":187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[36],"class_list":{"0":"post-466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"tag-twitter","9":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/187"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}