{"id":485,"date":"2025-01-08T01:33:41","date_gmt":"2025-01-08T01:33:41","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=485"},"modified":"2025-01-08T01:40:44","modified_gmt":"2025-01-08T01:40:44","slug":"why-you-need-a-global-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/","title":{"rendered":"Why you need a global marketing strategy!"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-183\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2015\/05\/pantel-ethernet-services-300x225.jpg\" alt=\"Global Marketing Strategy\" width=\"801\" height=\"601\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/05\/pantel-ethernet-services-300x225.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/05\/pantel-ethernet-services-320x240.jpg 320w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2015\/05\/pantel-ethernet-services.jpg 423w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/strong>Why do we need a global marketing strategy? I just read an interesting article about going International by Anne F. Kennedy, who is an international search strategist and the author of <a href=\"https:\/\/books.google.com\/books\/about\/Global_Search_Engine_Marketing.html?id=z1J5lGBwlmQC\">Global Search Engine Marketing: Getting Better Search Engine Results Around the World<\/a>. She raises some very good points about moving toward an International customer base.<\/p>\n<p>Anne contends that globalization in web marketing has made country borders irrelevant. Why? In huge contrast to just a few years back, over 85% of the people using the Internet around the world are outside the United States. Europe, in fact, is home to more of the world\u2019s online population than all of the Americas combined. Does this mean the best opportunities for website marketing are OUTSIDE the United States?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/#Addressing_cultural_divides\" >Addressing cultural divides<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/#How_do_you_communicate_value_across_diverse_global_markets\" >How do you communicate value across diverse global markets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/#Market_to_the_search_engines_that_dominate_your_audiences_region\" >Market to the search engines that dominate your audience&#8217;s region<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/why-you-need-a-global-marketing-strategy\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Addressing_cultural_divides\"><\/span>Addressing cultural divides<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s the catch. When I was young, my Mom gave me a book of idioms. Until then, I always knew other countries spoke different languages, but thought their language was the same as ours (just different words for the same thing). If we said it was raining dogs and cats, I imagined that translated directly into whatever language they were using, and everyone would understand what we meant.<\/p>\n<p>There are cultural divides though, even within countries, from region to region. Even the color of your website theme is interpreted differently from country to country. My point? When business takes you beyond country borders, you need to adapt your marketing strategy to your targeted audience, and that goes beyond simple word translation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_you_communicate_value_across_diverse_global_markets\"><\/span>How do you communicate value across diverse global markets?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you need a separate website to do business in another country? Anne says, ideally, yes. Marketing is about communicating value. If your audience can\u2019t communicate with you, through language or culturally, you\u2019ll never maximize your global reach. Let\u2019s face it, a confused prospect never buys.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Market_to_the_search_engines_that_dominate_your_audiences_region\"><\/span>Market to the search engines that dominate your audience&#8217;s region<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My recommendation\u00a0is to design &amp; write to your audience\u2019s language and culture, using top level domain names specific to their region. Keyword research is critical too, because not every word translates directly (or is used one for one). Then market to the search engines that dominate that region. In the United States, no questions asked \u2013 it\u2019s Google, but that\u2019s not true elsewhere.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" \/><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Why do we need a global marketing strategy? 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