{"id":704,"date":"2024-11-27T18:41:40","date_gmt":"2024-11-27T18:41:40","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=704"},"modified":"2024-11-27T18:43:43","modified_gmt":"2024-11-27T18:43:43","slug":"converting-visitors-using-emotions","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/","title":{"rendered":"Converting Visitors Using Emotions"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-705\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/emotions-300x200.jpg\" alt=\"converting visitors using emotions\" width=\"611\" height=\"407\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/emotions-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/emotions-512x341.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/emotions.jpg 540w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/>I don\u2019t care if you\u2019re selling dedicated servers, automotive tires, furniture or clothing, there\u2019s one common ingredient to converting visitors to your website and that\u2019s by integrating emotion into your marketing efforts.<\/p>\n<p>Think about this. How do you engage anyone in conversation and keep them interested? You tell stories that evoke emotion! The key here is that positive emotions propel positive reactions.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#What_are_hooks_and_how_to_use_them\" >What are hooks and how to use them<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#Hot_buttons_%E2%80%93_what_are_they\" >Hot buttons \u2013 what are they?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#What_about_using_emotion_strategies_on_websites\" >What about using emotion strategies on websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#Would_a_video_help\" >Would a video help?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#Emotions_drive_what_everyone_buys\" >Emotions drive what everyone buys<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/converting-visitors-using-emotions\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_hooks_and_how_to_use_them\"><\/span><strong>What are hooks and how to use them<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Very early in my sales training classes, I was told that to be a champion sales representative, you had to use what are called hooks, ending each sentence with a query that would force a yes answer. These hooks could be simple little queries like, \u201cEveryone likes to save money at the gas pump, don\u2019t they?\u201d Who is going to say no? After a number of sentences in a conversation where you invoke multiple yes answers, you go for the kill and close with the BIG yes query.<\/p>\n<p>The theory was that by repeating yes over and over, you set your prospect\u2019s frame of mind to continue replying with a yes. Does that work in the real world? Absolutely!\u00a0Tie those hooks to emotions and I guarantee you\u2019ll outperform your peers AND competitors in every measurement that counts, including gross revenue and net profit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hot_buttons_%E2%80%93_what_are_they\"><\/span>Hot buttons \u2013 what are they?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a prospect expresses an interest in your product or service, do you immediately go into your elevator pitch or start listing every feature you think they may be interested in, or do you ask questions to determine their hot buttons?<\/p>\n<p>I know everyone has heard the term hot buttons, but what are they really? They\u2019re emotions like frustration, ego and needs. Uncovering these helps you to shape your line of reasoning, asking just the right questions, with emotional hooks that specifically address the prospect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_about_using_emotion_strategies_on_websites\"><\/span>What about using emotion strategies on websites?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Appealing to your visitors\u2019 emotions on your website touches them in ways that simply listing features and benefits cannot do. For example, what attracts visitors to recipe sites? Is it the list of ingredients or the directions on how to prepare them? Neither.<\/p>\n<p>There are millions of recipes online on everything from stewed tomatoes to cream cheese cherry pies, but I don\u2019t know of anyone who gets turned on by the directions. When you\u2019re hungry for something sweet (why else would you be looking at a recipe of an apple tart online), a great image of that dessert could induce hunger pains that won\u2019t go away until you\u2019ve made that exact tart in your kitchen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Would_a_video_help\"><\/span>Would a video help?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a picture is worth a 1000 words, how much is a video worth? Would a video of the chef taking that tart out of the oven, putting it on a plate and serving it to a member of the audience, and then that member saying, \u201cWow, this is the best apple tart I\u2019ve ever tasted. The crust is fluffy; the apples are tart but sweet in just the right proportion. Great job!\u201d entice a viewer to want to know how to make that in their own kitchen? Of course it would!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Emotions_drive_what_everyone_buys\"><\/span>Emotions drive what everyone buys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Successful marketing strategies incorporate <a href=\"https:\/\/neilpatel.com\/blog\/15-psychological-triggers\/\" target=\"_blank\" rel=\"nofollow noopener\">psychological triggers<\/a>. It\u2019s been said that happiness induces people to share. I know what you\u2019re thinking though. You\u2019re thinking, \u201cHow could I possibly apply this strategy to a dishwasher, a service contract, a dedicated server or a recliner?\u201d I assure you it\u2019s done every day on thousands of commercials that we all watch. It\u2019s even done on Google AdWords.<\/p>\n<h4><img decoding=\"async\" class=\"aligncenter wp-image-51 size-full\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg 400w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935-300x60.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/h4>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming, AMD and GPU servers to <a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"I don\u2019t care if you\u2019re selling dedicated servers, automotive tires, furniture or clothing, there\u2019s one common ingredient to&hellip;","protected":false},"author":3,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[199,120,123,24,107,57,113,139,106,33],"class_list":{"0":"post-704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"category-tutorials-tips","9":"tag-amd-servers","10":"tag-asia-optimized","11":"tag-china-optimized","12":"tag-dedicated-servers","13":"tag-dedicated-servers-usa","14":"tag-emotional-buying","15":"tag-gaming-servers","16":"tag-prolimehost","17":"tag-virtual-private-servers","18":"tag-vps","19":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}