{"id":830,"date":"2025-06-18T18:52:38","date_gmt":"2025-06-18T18:52:38","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=830"},"modified":"2025-06-18T18:59:50","modified_gmt":"2025-06-18T18:59:50","slug":"trust-is-key-to-success-in-know-like-trust","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/","title":{"rendered":"Trust is Key to Success in Know, Like &#038; Trust"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4638\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/handshake-3962172_1280-copy-1024x682.jpg\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/handshake-3962172_1280-copy-1024x682.jpg 1024w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/handshake-3962172_1280-copy-300x200.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/handshake-3962172_1280-copy-512x341.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/handshake-3962172_1280-copy-920x613.jpg 920w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/handshake-3962172_1280-copy.jpg 1280w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><a href=\"https:\/\/www.dictionary.com\/browse\/trust\" target=\"_blank\" rel=\"nofollow noopener\">Trust<\/a> is something that can\u2019t be purchased as it needs to be earned. It\u2019s vitally important when it comes to creating the types of bonds that are necessary for partners in business to succeed. If you truly want to minimize customer churn AND promote a culture that is sustainable, each partner in a business relationship needs to trust that they\u2019ll be treated fairly and professionally. In the web hosting industry, this works both ways, for the client and the provider alike.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#Understanding_why_trust_is_necessary_is_a_good_start_but_actually_building_trust_requires_a_bit_of_work\" >Understanding why trust is necessary is a good start, but actually building trust requires a bit of work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#Trust_is_an_empowerment\" >Trust is an empowerment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#Trust_is_a_measured_dynamic\" >Trust is a measured dynamic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#Trust_is_a_culture_built_from_the_top_down\" >Trust is a culture built from the top down<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#How_does_respect_factor_into_trust\" >How does respect factor into trust?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#Whats_the_rule_of_thumb_for_listening_versus_talking\" >What\u2019s the rule of thumb for listening versus talking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#Transparency_is_key_to_building_trust\" >Transparency is key to building trust<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prolimehost.com\/blogs\/trust-is-key-to-success-in-know-like-trust\/#ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_why_trust_is_necessary_is_a_good_start_but_actually_building_trust_requires_a_bit_of_work\"><\/span>Understanding why trust is necessary is a good start, but actually building trust requires a bit of work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building trust isn\u2019t simply a marketing strategy, it\u2019s an orchestrated culture created by management and implemented company-wide. All business owners are essentially asking their prospects and clients to trust that they\u2019ll be treated fairly and that their services and products will solve their specific issues as promised.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trust_is_an_empowerment\"><\/span>Trust is an empowerment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When an individual, business or organization places their trust in you, they\u2019re taking a giant leap of faith, very much like trusting a bus driver to get them to their destination safely, or in their doctor to prescribe the correct medication.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trust_is_a_measured_dynamic\"><\/span>Trust is a measured dynamic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once trust is earned, it has to be maintained. You can never assume in business that just because your clients are not complaining that they are satisfied. Trust is earned and maintained in increments. Along with empowerment, there has to be accountability. That starts with your very first contact with a prospect and continues infinitely.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trust_is_a_culture_built_from_the_top_down\"><\/span>Trust is a culture built from the top down<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trust is contagious, very much like a basket of apples. One bad apple can lead to the eventual demise of all of the apples. In businesses, leaders need to lead by example. If they\u2019re not trustworthy, that filters down through the entire organization, infecting every department. Many employees are smarter than they\u2019re given credit and can figure this out. A type of apprehension sets in, and over time this leads to less innovation and creative thought.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_does_respect_factor_into_trust\"><\/span><strong><img decoding=\"async\" class=\"alignright size-medium wp-image-833\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/friends-1015290_640-300x300.jpg\" alt=\"Trust\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/friends-1015290_640-300x300.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/friends-1015290_640-150x150.jpg 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/friends-1015290_640-148x148.jpg 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/friends-1015290_640-296x296.jpg 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/friends-1015290_640-512x512.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/friends-1015290_640-65x65.jpg 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/friends-1015290_640.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong>How does respect factor into trust?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s hard to respect someone who you do not trust. From a consumer\u2019s point of view, if they perceive that a provider is being condescending, trust goes out the window, and that may not be isolated to a specific employee. For example, if there is a billing dispute, lack of trust can spill over to the sales department even though they were never party to the discussion. Respect has to be earned at every level of an organization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whats_the_rule_of_thumb_for_listening_versus_talking\"><\/span>What\u2019s the rule of thumb for listening versus talking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In \u2018Sales 101,\u2019 I learned very early to listen 80 percent of the time, and talk on 20 percent. Why? First, people like to talk about themselves (it\u2019s only natural). More importantly, most prospects that search out products and services do so to solve an issue, and they feel a need to convey their pain in hopes your business can help. Interrupting them or dominating the conversation says to them that you\u2019re more concerned with the sale than helping them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transparency_is_key_to_building_trust\"><\/span>Transparency is key to building trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your firm is perceived as transparent in its interactions, that goes a long way toward building trust. There is a proper way to communicate with clients though to build trust, as most firms go through periods of ups and downs. Those with a culture of trust can make lemonade from lemons. Employees and clients alike can tell when they\u2019re being fed the corporate \u2018spin,\u2019 so forget the sugar coating and tell it like it is. Demonstrate how you intend to not only fix the issue, but rise above it and grow stronger and more responsive.<\/p>\n<h4 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost RAID Server Solutions\" width=\"400\" height=\"80\" \/><\/h4>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_SERVERS_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Trust is something that can\u2019t be purchased as it needs to be earned. It\u2019s vitally important when it&hellip;","protected":false},"author":3,"featured_media":4640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[207,199,120,123,43,24,107,113,198,139,106,33],"class_list":["post-830","post","type-post","status-publish","format-standard","has-post-thumbnail","category-geneal","category-tutorials-tips","tag-ai-servers","tag-amd-servers","tag-asia-optimized","tag-china-optimized","tag-dedicated-server","tag-dedicated-servers","tag-dedicated-servers-usa","tag-gaming-servers","tag-gpu-servers","tag-prolimehost","tag-virtual-private-servers","tag-vps","cs-entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Know, Like and Trust are vitally important when it 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