{"id":918,"date":"2022-03-24T02:24:00","date_gmt":"2022-03-24T02:24:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=918"},"modified":"2022-06-28T00:43:58","modified_gmt":"2022-06-28T00:43:58","slug":"under-the-social-media-marketing-hood-whats-in-there","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/under-the-social-media-marketing-hood-whats-in-there\/","title":{"rendered":"Under the social media marketing hood \u2026 What\u2019s in there?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/under-the-social-media-marketing-hood-whats-in-there\/#Some_tips_for_social_media_marketing\" >Some tips for social media marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/under-the-social-media-marketing-hood-whats-in-there\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/under-the-social-media-marketing-hood-whats-in-there\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/under-the-social-media-marketing-hood-whats-in-there\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Some_tips_for_social_media_marketing\"><\/span>Some tips for social media marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-919\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/social-1157114_640-300x204.jpg\" alt=\"Under the hood social media\" width=\"482\" height=\"328\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-1157114_640-300x204.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-1157114_640-512x349.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/social-1157114_640.jpg 640w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/strong>For those who utilize social media marketing to enhance their business or organization\u2019s revenues or brand, how do you keep track of what\u2019s going on under the hood? That\u2019s to say, how do you measure results against your marketing efforts?<\/p>\n<p>I know most will say, well, Google Analytics or some SEO tool like SpyFu. While these are fantastic tools, what we\u2019re proposing here is that you at least check out some apps that will bring all those pistons into sync \u2013 to maximize the return on your social media marketing efforts. In no particular order:<\/p>\n<p><strong>First up \u2013 <\/strong><a href=\"https:\/\/brandmentions.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Brand Mentions<\/a><\/p>\n<p>Are you looking for a search &amp; analysis tool that will provide you a single stream of info from content that has been generated in over 100 social media portals including the biggies like Twitter, YouTube and Facebook? Brand Mentions does that in real time. Never again miss what others are saying about your firm or organization, or you &#8211; or even that new product or service you just released. This app supplies strength, passion, sentiment and reach percentages, plus top keywords and users.<\/p>\n<p><strong>Next<\/strong> &#8211; <a href=\"https:\/\/boardreader.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Boardreader<\/a><\/p>\n<p>As its name suggests, Boardreader focuses on allowing its users to search for discussions, scanning any number of message boards at the same time. It essentially creates a global searchable repository. This works well to narrow in on what really interests its members.<\/p>\n<p><strong>On to<\/strong> &#8211; <a href=\"https:\/\/analytics.pinterest.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Pinterest Analytics<\/a><\/p>\n<p>How many haven\u2019t really figured out how to use Pinterest yet, at least to maximize it for best ROI? Raise your hands. Ok, I can\u2019t see your hands, but this app can. It helps you see which of your pins are performing and how they\u2019re trending on a time line. I\u2019ve always said you can\u2019t maximize what you can\u2019t measure, so this app falls right in line allowing you to see who are viewing your pins, pinning from your site and yes, clicking on your content.<\/p>\n<p><strong>And<\/strong> &#8211; <a href=\"https:\/\/www.quintly.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Quintly<\/a><\/p>\n<p>Looking for a professional app? Quintly qualifies! It monitors and analyzes social media portals, tracking and comparing how well your marketing efforts are performing. I\u2019ve always said that to excel, you need to outperform your competition. This app allows you to benchmark your numbers against them, whether you\u2019re using Twitter or Facebook. Get valuable competitor insights and data like never seen before.<\/p>\n<p><strong>And<\/strong> &#8211; <a href=\"https:\/\/www.zoomsphere.com\/facebook-reactions-analytics\" target=\"_blank\" rel=\"nofollow noopener\">ZoomSphere<\/a><\/p>\n<p>Ever heard of Facebook Reactions analytics? This app incorporates that into their platform, essentially making it an all-encompassing digital marketing tool. But hold on \u2013 ZoomSphere provides an impressive array of complex analytics spanning across a myriad of social media portals.<\/p>\n<p>Need teamwork functionality? ZoomSphere offers a scheduling and posting calendar, plus workflow and collaboration tools. Need to know how you fare against your competitors? This app can show side-by-side comparisons. Need to create reports quickly? How about an unlimited ability to do just that? All for one monthly price.<\/p>\n<p><strong>And<\/strong> &#8211; <a href=\"https:\/\/bufferapp.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Buffer<\/a><\/p>\n<p>Buffer does just what it implies. It\u2019s a more efficient way to schedule the content you want, filling your specific buffer once, then posting that throughout the day, which allows you to have a consistent presence around the clock. It also allows you to manage profiles and company pages for LinkedIn, Facebook and Twitter. It\u2019s a better way to share on social media. Do you need 10 connected social accounts or 200? They have it.<\/p>\n<p><strong>And<\/strong> \u2013 <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Buzzsumo<\/a><\/p>\n<p>Part of succeeding in social media marketing is knowing what your competition is doing. This app analyzes what content works best for your competition, including key influencers. Want to be the 1<sup>st<\/sup> to view content that mentions your keywords. That\u2019s in this app, plus detailed comparisons.<\/p>\n<p><strong>And<\/strong> <strong>finally <\/strong>&#8211; <a href=\"https:\/\/Hootsuite.com\" target=\"_blank\" rel=\"nofollow noopener\">HootSuite<\/a><\/p>\n<p>Engage, collaborate, analyze and secure \u2013 this app allows you to monitor and post to a myriad of social networks, plus create custom reports that you can share. Need to track sentiment? Follower growth? This app has it.<\/p>\n<p>If you desire to schedule your messages to be posted at a later time (when your audience is actually looking), welcome to HootSuite.<\/p>\n<p>Plus, it offers the ability to discover what your audience is saying about your product or service, and engage them. How great is that?<\/p>\n<p>Concerned about security (everyone should be)? Hootsuite features permission levels, secure logins and profile protections.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0[1] and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>\u00a0[2]. We\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"Some tips for social media marketing For those who utilize social media marketing to enhance their business or&hellip;","protected":false},"author":3,"featured_media":919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1,10],"tags":[],"class_list":{"0":"post-918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneal","8":"category-tutorials-tips","9":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":0,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media\/919"}],"wp:attachment":[{"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prolimehost.com\/blogs\/wp-json\/wp\/v2\/tags?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}