{"id":960,"date":"2025-05-14T16:13:14","date_gmt":"2025-05-14T16:13:14","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=960"},"modified":"2025-05-14T16:17:01","modified_gmt":"2025-05-14T16:17:01","slug":"fixing-the-client-to-minimize-customer-churn","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/","title":{"rendered":"Fixing the Client to Minimize Customer Churn"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#Certainly_its_the_long_term_goal_of_every_business_to_minimize_customer_churn\" >Certainly it\u2019s the long term goal of every business to minimize customer churn.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#Fix_the_Client_First_and_Not_Your_Product_or_Service\" >Fix the Client First and Not Your Product or Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#Providing_Value\" >Providing Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#Are_you_remember-able\" >Are you\u00a0remember-able?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#Set_yourself_apart_from_the_masses\" >Set yourself apart from the masses<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#BROUGHT_TO_YOU_BY_PROLIMEHOST\" >BROUGHT TO YOU BY PROLIMEHOST<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\" >VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\" >DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prolimehost.com\/blogs\/fixing-the-client-to-minimize-customer-churn\/#ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\" >ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Certainly_its_the_long_term_goal_of_every_business_to_minimize_customer_churn\"><\/span>Certainly it\u2019s the long term goal of every business to minimize customer churn.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-962\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/customer-1251735_640-300x124.jpg\" alt=\"customer relations\" width=\"433\" height=\"179\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-1251735_640-300x124.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-1251735_640-512x212.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/customer-1251735_640.jpg 640w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/>The expense to sign on new clients way exceeds the cost to retain and resell existing clients, so minimizing <a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-churn\/\" target=\"_blank\" rel=\"nofollow noopener\">customer churn<\/a> is paramount. Every interaction with your clients, from the warehouse, sales and service, to the accounting department shares a responsibility to exceed your clients expectations, by going that extra one percent &#8211; every time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fix_the_Client_First_and_Not_Your_Product_or_Service\"><\/span>Fix the Client First and Not Your Product or Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When I was employed as a field technician by Varityper, our titles were technical representative 1, technical representative representative 2 and so on. That was changed to Customer Engineer. Why? When you troubleshoot a client\u2019s problem, you\u2019re not only fixing their typesetter, printer, broadband connection, server, website or whatever your business provides &#8211; you\u2019re fixing the client. You need to give at least the perception of value. If you do fix their physical or programming issue, but come across the wrong way (condescending, untrustworthy &#8230; to name a few ways), then you may have lost a customer regardless.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Providing_Value\"><\/span>Providing Value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Can this be done on the fly? Sure, but not with great results. Good customer support representatives go through extensive training for the sole purpose of maximizing their client\u2019s perception of the business. They offer solutions. The go an extra 1 percent in each and every interaction with their clients, from billing \u00a0and pre-sales to customer support. This pays off in reduced advertising cost, minimized churn, increased customer loyalty and \u201ceffective branding.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_you_remember-able\"><\/span><b><img decoding=\"async\" class=\"alignright wp-image-963 size-medium\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/memory-1010902_640-300x300.jpg\" alt=\"Are you remember-able\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/memory-1010902_640-300x300.jpg 300w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/memory-1010902_640-150x150.jpg 150w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/memory-1010902_640-148x148.jpg 148w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/memory-1010902_640-296x296.jpg 296w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/memory-1010902_640-512x512.jpg 512w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/memory-1010902_640-65x65.jpg 65w, https:\/\/www.prolimehost.com\/blogs\/wp-content\/uploads\/sites\/4\/memory-1010902_640.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/b>Are you\u00a0remember-able?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you remember-able in your clients eyes? Do you \u2018own\u2019 your business niche? Or are your customers simply satisfied clients? A certain level of support is expected from every vendor, so just addressing the item on that support ticket and closing it just doesn&#8217;t cut the mustard anymore. On your customer surveys, do you ask the question, \u201cHave we <b>exceeded<\/b> your expectations?\u201d Clients that rave about your company are the ones that promote your firm via word of mouth, impacting\u00a0their sphere of influence (neighbors, friends, family, business associates). Each one of those referrals are golden.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_yourself_apart_from_the_masses\"><\/span>Set yourself apart from the masses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer support encompasses so much more than simply responding to a service ticket, fixing the issue and closing it out without explanation. I see so many entrepreneurs asking how to develop a niche that sets them apart from the masses. Of course, whatever product or service that you&#8217;re offering has to be price competitive, but great customer support\u00a0should be the primary focus of your business or organization.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.prolimehost.com\/wp-content\/uploads\/sites\/4\/2014\/08\/unnamed-e1408122780935.jpg\" alt=\"ProlimeHost Cheap Dedicated Servers\" width=\"400\" height=\"80\" \/><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BROUGHT_TO_YOU_BY_PROLIMEHOST\"><\/span>BROUGHT TO YOU BY PROLIMEHOST<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We\u2019ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that\u2019s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver &amp; Singapore.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VPS_SERVICES_LIGHTNING_FAST_SSD_VIRTUAL_SERVERS\"><\/span>VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Our\u00a0<a href=\"https:\/\/www.prolimehost.com\/ssd-vps-server\/\">Virtual Private Servers<\/a>\u00a0all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server\u2019s performance, which dramatically enhances visitor experiences on your site.<\/p>\n<p>That speed is backed by unparalleled 24\/7 support, featuring both outstanding response AND resolution times to maximize your uptime.<\/p>\n<p><strong><em>Now is the time to join the ProlimeHost virtual private server revolution.<\/em><\/strong><\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DEDICATED_SERVERS_BACKED_BY_A_999_SLA_NETWORK_UPTIME_GUARANTEE\"><\/span>DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>We only use enterprise-class hardware in our\u00a0<a href=\"https:\/\/www.prolimehost.com\/los-angeles-dedicated-servers\/\">dedicated servers<\/a>\u00a0and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS &amp; SSD (including NVMe) storage. Call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a>. For everything from gaming servers to\u00a0<a href=\"https:\/\/www.prolimehost.com\/discounted-dedicated-server-deals\/\">cheap dedicated servers<\/a>, we\u2019re here to help.<\/p>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIA_OPTIMIZED_NETWORK_IMPROVING_CONNECTION_SPEED_AND_QUALITY\"><\/span>ASIA OPTIMIZED NETWORK: IMPROVING CONNECTION SPEED AND QUALITY<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or\u00a0<a href=\"https:\/\/www.prolimehost.com\/contact\/\">contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Certainly it\u2019s the long term goal of every business to minimize customer churn. 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