{"id":978,"date":"2024-03-22T09:46:00","date_gmt":"2024-03-22T09:46:00","guid":{"rendered":"https:\/\/www.prolimehost.com\/blogs\/?p=978"},"modified":"2024-03-22T16:27:50","modified_gmt":"2024-03-22T16:27:50","slug":"ecommerce-exit-strategies","status":"publish","type":"post","link":"https:\/\/www.prolimehost.com\/blogs\/ecommerce-exit-strategies\/","title":{"rendered":"eCommerce Exit Strategies"},"content":{"rendered":"

\"\"I read an interesting article related to website navigation that started me thinking (Is it smoking in here? LOL). The core focus of this article addressed exit strategy. What happens when your prospect, just turned client, finishes the checkout process on your eCommerce site? Are they ushered to politely exit your site, or could you fulfill other needs they may have overlooked?<\/p>\n

Traditional brick and mortar strategy<\/b><\/p>\n

Traditionally, brick and mortar stores lead shoppers toward the exits as they check out, but I\u2019m seeing more stores move their registers to the interiors of their stores. Why? I think because the more a client lingers, the odds increase they\u2019ll purchase something else. After all, they\u2019re already there! They just said yes to one of your products or services and are in a buying frame of mind. They\u2019ll eventually leave, so there\u2019s no real rush to push them out the door.<\/p>\n

\"AddCan you relate this exit strategy to your own business?<\/b><\/p>\n

Websites are no different. Exit strategies affect customer loyalty, cart abandonment, up-sell opportunities and your site\u2019s overall return on investment (ROI). Step through your purchase steps. Do you funnel your prospects buying experience, or do you offer options similar to Amazon (people who purchased xxx were also interested in yyy products)? Do you offer a customer satisfaction survey? How will you know how well received your site is if you don\u2019t ask?<\/p>\n

Minimize abandoned shopping carts<\/b><\/p>\n

How many times have you been in line at a store and realized you forgot an item? You don\u2019t care, but your wife will beat you if you don\u2019t bring home everything on her list. LOL. Certainly, there are a percentage of abandoned carts related to prospects wanting to edit or add to their list. Can your prospects break out of your buying funnel to do that?<\/p>\n

\"Newsletter\"Is your \u2018thank you\u2019 page monetized?<\/b><\/p>\n

Does your \u2018thank you\u2019 page pull your clients back into your site, or does it kick them to the curb? Could it cross-sell your merchandise or services while their credit card is still out? Or could it offer them opt-in services, like a quarterly newsletter, or related industry tools?<\/p>\n

Be creative with your approach to exit strategy<\/b><\/p>\n

Just like the cash register doesn\u2019t absolutely need to be by the exit door in a brick and mortar company, websites don\u2019t need to be one dimensional. Order receipts needn\u2019t be the end of the line. Best business practices keep clients lingering. If one approach doesn\u2019t work, try another. Every NO brings you closer to a YES. And if you\u2019re like me, I love the word YES.<\/p>\n

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