Dedicated email servers versus shared solutions

The ability of a business or organization to email its clients or prospects is fundamentally crucial to running a successful operation in today’s broadband environment. It is one of the most widely used modes of communication that prospects and clients utilize to send and receive information.

It’s critically important for business emails to get delivered successfully

Whether you’re a small, medium or enterprise business, it’s critically important that your emails get through to your intended recipients. The same applies if you happen to be the owner of an e-zine or happen to run an online syndication service.

Shared email servers using traditional SMTP protocols are routinely restricted to sending only a few hundred emails per hour. This is unlikely to suffice for a business of any reasonable size. So if you are capped by such constraints, then it is probably time for you to start thinking about migrating to a dedicated email server.

Are shared email packages slowing you down?

While a traditional email server is adequate to start your business with, there are a myriad of associated limitations. One major limitation is the number of emails that you can send in a given period of time. If you own a large list that requires sending out thousands of emails in short spans of time, then you face the possibility of issues when using a traditional email server.

Over-use is likely to get your account flagged and eventually get shut down by your email service provider. Who wants to risk that, especially if you are turning a profit from your email campaigns? Procuring a dedicated email server solves those issues.

If your customer base is segmented, then that presents even more issues for your email campaigns. When specific campaigns require you to segment customers into daily, weekly and monthly emails, this requires complex processing at large scales, which is handled far better with a dedicated email server as compared to a shared email host.

Windows versus Linux solutions

Many modern dedicated email server services come on Windows platforms. Microsoft Exchange Enterprise drives the middleware of these email software server stacks. The front end is usually powered by Outlook.

Another option could be to install a Linux based email server. With Linux based servers, you avoid licensing expenditures associated with Windows solutions. Linux solutions will give you performance and stability that is favorably comparable with Windows.

The key to managing successful email campaigns is viability and reliability.

In summary, it is important for a growing business with a medium-to-large sized customer base to use a dedicated email server in order to make email as viable and reliable as possible.