Landing pages are those pages on your website where visitors first arrive. If you’re launching an advertising campaign, measuring the results of that campaign are paramount to maximizing your return on investment (ROI). Web analytics are the critical ingredient here. On an e-commerce website, would it be important to know what pages produce higher conversion ratios?
Home Page versus Product Pages
As a rule of thumb, product pages generally deliver higher conversion ratios, as much as seven to one. Usually, the more specific and focused these pages are, the better your results will be. Even absent any analytics, we know, psychologically, that Internet shoppers are more inclined to purchase if the path from their search query to the BUY button is simplified or made easy.
Relevant Content to the Rescue
What I frequently see on home pages are three or four purchase options, with a “read more” below each offer. These link to plans with additional options. More often than not, these plans simply display features and lack value-add content on solutions.
Here’s the catch – the major search engines prioritize relevant content; that is, those pages with rich content rank higher in their Search Engine Results Pages (SERPS). Very focused product pages may not reflect the highest number of hits to your site, but they will produce higher conversion ratios. And if, at the end of the day, money in your pocket matters, tweaking your product pages might be a good idea.
Tweaking for Success
The key to tweaking a product page is NOT to tweak it to the search engines, rather to your visitor – your prospect. Keyword research helps. What keywords, keyword phrases or extended keyword phrases are being queried currently to find your products (or your competitor’s products)?
Imagine you’re a shopper and have just queried “VPS Services”? Is there a product page on your site with that extended keyword phrase? And does that phrase fit organically within your content – meaning it isn’t repeated 15 times on the page. Most ezine article submission sites recommend no more than 2% keyword saturation, meaning for every 100 words, no specific keyword should show up more than twice in the content.
Whether your goal is increased sales, lead generation or branding, the basics remain the same. Make it easy to navigate to the BUY button. Include keywords, keyword phrases and extended keyword phrases on your product pages that directly correspond to queries currently being entered on the search engines that are relevant to your product or service.
Brought to you by ProlimeHost
We’ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that’s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver & Singapore.
VPS Services: Lightning Fast SSD Virtual Servers
Our Virtual Private Servers all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server’s performance, which dramatically enhances visitor experiences on your site.
That speed is backed by unparalleled 24/7 support, featuring both outstanding response AND resolution times to maximize your uptime.
Now is the time to join the ProlimeHost virtual private server revolution.
Dedicated Servers: Backed by a 99.9% SLA network uptime guarantee
We only use enterprise-class hardware in our dedicated servers and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS & SSD (including NVMe) storage. Call +1 877 477 9454 or email us at Sales@ProlimeHost.com. We’re here to help.
- Addressing Terms of Service (TOS) Policies for Web Hosting Providers - August 4, 2020
- Is a VPS solution the best approach for e-commerce startups? - August 3, 2020
- Five Additional Ways To Use Your Virtual Private Server - July 31, 2020