Are ideas without execution good or bad?

Execution is sitting on the other side of developmentI read years ago that an idea without execution is worthless – meaning that you can have the latest greatest widget in development, but until you build it, ship it and let the idea see the light of day, it has NO value. On some fronts I would agree, but value is really about perception. In my opinion, research and development has real value whether the original idea ever sees the light of day.

A common icon for fresh ideas – is the light bulb (I see the light), but commercially available light bulbs were the accumulation of hundreds of failed experiments. And then you have offshoots that spawn billion dollar industries, like a popular ED medication that was initially being tested for hair restoration.

Should you wait – for perfect market conditions, or until each and every bug is worked out? Of course not! Real world testing is essential. Virtually all major vendors do test marketing, to sort out what works from what doesn’t.  Once you settle on what works, do that over and over and over until the market dictates otherwise.

Whether you’re designing websites – or formulating search engine strategies, you can never really measure your efforts until your work is out there.  Development doesn’t happen in a vacuum. Sometimes, there’s a competitive advantage to being on the ‘bleeding edge’ or ‘leading edge’ of ideas – products or services. And this applies to selecting just the right web hosting package as well. I see countless queries on web hosting forums every day asking their members for the perfect solution to their specific hosting requirements. You may expect xxxxx page views per day at the launch of your site, but more often than not, it’s xx or xxx page views. You need to execute your plan under real world testing and then adjust that as needed.


Director of Sales and New Business Development at ProlimeHost
Steve's been in the web hosting industry since 1997, helping clients optimize their online solutions from shared hosting and colocation to VPS and dedicated servers.

ProlimeHost specializes in dedicated servers, with data centers in Los Angeles, Utah and Denver. Call +1 877 477 9454 or email us at We’re here to help.

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