Fixing the client
Certainly it’s the long term goal of every business to minimize customer churn. The expense to sign on new clients way exceeds the cost to retain and resell existing …
Selling the Sizzle
Every successful business has its niche (a place, employment, status, or activity for which a person or thing is best fit). Marketing materials are carefully written to emphasize a …
Value-add content increases time-on-site, lowers bounce rates and improves ROI
The Internet is information intensive, with major search engines like Google and Bing assigning priority to content on websites that lend value to the end user. Gone are the …
Time honored selling tips
POCCAD stands for People, Organization, Current System, Current Vendor, Application and Decision Maker. When I was with a local copier dealership, their sales management team gave us all a pop quiz on the meaning of POCCAD. …
Must read for web hosting entrepreneurs!
Are you seriously interested in joining the web hosting market? Don’t have a ton of money? Is your plan to start small and grow? There’s always room in this …
The impact of video on your marketing efforts
I’m constant amazed at how technically advanced children are today, I think because of their early exposure to TV and other visual medias. We’ve evolved into a visually rich …
How SATA, SAS and SSD drives differ. What you should know.
SATA, SAS and SSD drives vary in both their design and capabilities; for example, with one type better suited for non-intensive operations and another for its high access times. …
Protect your data from malicious hacks
OK, let’s face it. The Internet is game to all sorts of intruders. I told a friend I found a Trojan Horse on her laptop and her response was, …
What is an inode in a Linux server and why you need to know!
For those of you who have been in the web hosting industry for any length of time, I’m sure you’ve seen the inode limits some providers impose on their …
Hackers love to probe WordPress sites – How to stop them in their tracks
There was a time when the majority of sites that hackers focused on were government related, either defense contractors, utility companies or the like. Now, it seems as soon …